Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Strategic Brand Management Course: Success with Product Management

By: Tom Associates Training  

Lagos State, Nigeria

25 - 27 May, 2016  3 days

Follow Event

  

NGN 115,500

This course delivers five broad competencies:

  • Ability to develop marketing strategy to guide the plan for different brands in the company.
  • Ability to manage the performance of the company’s brands.
  • Ability to communicate and promote the brands successfully to the different customer segments.
  • Ability to monitor the profitability of each product category.
  • Ability to identify new market needs which brand innovation can meet.

Course Contents

Day One

  • Brands and Products - the Total Product Concept
  • Strategic Brand Planning
  • The Battle for Market Leadership.

Day Two

  • Branding Process
  • Brand Building Blocks
  • Rules of Competition and Brand Strategy

Day Three

  • Brand Communications Mix
  • Working with Communication Agencies
  • Working with Sales
  • Brand Profitability
  • Sensitivity analysis of brand promotional expenses
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. May 25 - 27 May, 2016
NGN 115,500.00(Including VAT)
(Convert Currency)

08033019120

3 - 4 participants: 5% discount 5 or more participants: 10% discount
Related Courses
Delivering Results through Teams Delivering Results through Teams

3 days, 27 - 29 Sep, 2017 

2017-09-27 12:09:00
Lagos State, Nigeria

Tom Associates Training

This training course Delivering Results through Teams will discuss the following: How to develop a team that delivers results through: Harnessing quality staff and aligning the employees efficiently ...

Effective Management of Time, Priority and Work Pressure Effective Management of Time, Priority and Work Pressure

3 days, 13 - 15 Dec, 2017 

2017-12-13 12:12:00
Lagos State, Nigeria

Tom Associates Training

Managers and executives must consistently add more value, in the limited time they have in hand, just to remain in contention today. To achieve more than the ordinary, managers must have the special ...

Customer Care Essentials Customer Care Essentials

3 days, 18 - 20 Oct, 2017 

2017-10-18 12:10:00
Lagos State, Nigeria

Tom Associates Training

The programme focuses on the organization’s employees attaining: Excellent responsiveness in serving customers Good service ethics Creativity that can lead to new service advancements ...

Target Setting for Achieving Corporate Strategic Objectives Target Setting for Achieving Corporate Strategic Objectives

5 days, 13 - 17 Nov, 2017 

2017-11-13 12:11:00
Abuja FCT, Nigeria

Tom Associates Training

Target setting has been described as one of organization’s most important activities. Unless taken seriously, this vital planning task will be futile, producing only a few high-sounding ...