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Strategic Brand Management Course: Success with Product Management

By: Tom Associates  

Lagos State, Nigeria

25 - 27 May, 2016  3 days

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NGN 115,500

This course delivers five broad competencies:

  • Ability to develop marketing strategy to guide the plan for different brands in the company.
  • Ability to manage the performance of the company’s brands.
  • Ability to communicate and promote the brands successfully to the different customer segments.
  • Ability to monitor the profitability of each product category.
  • Ability to identify new market needs which brand innovation can meet.

Course Contents

Day One

  • Brands and Products - the Total Product Concept
  • Strategic Brand Planning
  • The Battle for Market Leadership.

Day Two

  • Branding Process
  • Brand Building Blocks
  • Rules of Competition and Brand Strategy

Day Three

  • Brand Communications Mix
  • Working with Communication Agencies
  • Working with Sales
  • Brand Profitability
  • Sensitivity analysis of brand promotional expenses
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. May 25 - 27 May, 2016
NGN 115,500.00(Including VAT)
(Convert Currency)

08033019120

3 - 4 participants: 5% discount 5 or more participants: 10% discount
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