Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Strategic Brand Management Course: Success with Product Management

By: Tom Associates Training  

Lagos State, Nigeria

07 - 09 Dec, 2016  3 days

Follow Event

  

NGN 115,500

This course delivers five broad competencies:

  • Ability to develop marketing strategy to guide the plan for different brands in the company.
  • Ability to manage the performance of the company’s brands.
  • Ability to communicate and promote the brands successfully to the different customer segments.
  • Ability to monitor the profitability of each product category.
  • Ability to identify new market needs which brand innovation can meet.

Course Contents

Day One

  • Brands and Products - the Total Product Concept
  • Strategic Brand Planning
  • The Battle for Market Leadership.

Day Two

  • Branding Process
  • Brand Building Blocks
  • Rules of Competition and Brand Strategy

Day Three

  • Brand Communications Mix
  • Working with Communication Agencies
  • Working with Sales
  • Brand Profitability
  • Sensitivity analysis of brand promotional expenses
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Dec 07 - 09 Dec, 2016
NGN 115,500.00(Including VAT)
(Convert Currency)

08033019120

3 - 4 participants: 5% discount 5 or more participants: 10% discount
Related Courses
Effective Management of Time, Priority and Work Pressure Effective Management of Time, Priority and Work Pressure

3 days, 13 - 15 Dec, 2017 

2017-12-13 12:12:00
Lagos State, Nigeria

Tom Associates Training

Managers and executives must consistently add more value, in the limited time they have in hand, just to remain in contention today. To achieve more than the ordinary, managers must have the special ...

Key-Account Managers Training Key-Account Managers Training

3 days, 04 - 06 Oct, 2017 

2017-10-04 12:10:00
Lagos State, Nigeria

Tom Associates Training

Key-Account Managers Training teaches participants the relevant marketing, selling and relational skills needed today to grow and keep an Account for life. Managers of Key Accounts should be ever so ...

Supply Chain and Logistics Management Supply Chain and Logistics Management

4 days, 21 - 24 Nov, 2017 

2017-11-21 12:11:00
Lagos State, Nigeria

Tom Associates Training

The importance of careful management of the supply chain is now most critical. Companies should recognize that proper management of the supply chain will contribute immensely to reduced cost and, in ...

Risk Assessment and Emergency Management Course Risk Assessment and Emergency Management Course

3 days, 13 - 15 Sep, 2017 

2017-09-13 12:09:00
Lagos State, Nigeria

Tom Associates Training

It is not possible to control or manage 100% of risk, but knowing what do before, during, and after an event will mitigate the damage and harm. Identifying potential hazards and risks and making it ...