Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Strategic Brand Management Course: Success with Product Management

By: Tom Associates Training  

Lagos State, Nigeria

07 - 09 Dec, 2016  3 days

Follow Event

  

NGN 115,500

This course delivers five broad competencies:

  • Ability to develop marketing strategy to guide the plan for different brands in the company.
  • Ability to manage the performance of the company’s brands.
  • Ability to communicate and promote the brands successfully to the different customer segments.
  • Ability to monitor the profitability of each product category.
  • Ability to identify new market needs which brand innovation can meet.

Course Contents

Day One

  • Brands and Products - the Total Product Concept
  • Strategic Brand Planning
  • The Battle for Market Leadership.

Day Two

  • Branding Process
  • Brand Building Blocks
  • Rules of Competition and Brand Strategy

Day Three

  • Brand Communications Mix
  • Working with Communication Agencies
  • Working with Sales
  • Brand Profitability
  • Sensitivity analysis of brand promotional expenses
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Dec 07 - 09 Dec, 2016
NGN 115,500.00(Including VAT)
(Convert Currency)

08033019120

3 - 4 participants: 5% discount 5 or more participants: 10% discount
Related Courses
Customer Experience Management Customer Experience Management

3 days, 26 - 28 Feb, 2018 

2018-02-26 12:02:00
Lagos State, Nigeria

Tom Associates Training

Customers, truly, provide the sources of the lifeblood for any business. But truly also, not all customers of any business are created equal. Some require more attention than others. By gaining ...

Guides to Trade Marketing Methods, Tools and Strategies Guides to Trade Marketing Methods, Tools and Strategies

3 days, 18 - 20 Apr, 2018 

2018-04-18 12:04:00
State, Nigeria

Tom Associates Training

This is the discipline of marketing that relates to manufacturers increasing the demand at wholesaler or distributor, as well as retailer levels without disrupting brand management activities at the ...

Bank Treasury Management Training Bank Treasury Management Training

4 days, 24 - 27 Jul, 2018 

2018-07-24 12:07:00
Lagos State, Nigeria

Tom Associates Training

 Bank Treasury Management Training participants will be equipped with knowledge and skills in the following areas: Government policies on funding, monetary and fiscal policies Deposits ...

Problem Solving and Decision Making Techniques Problem Solving and Decision Making Techniques

3 days, 21 - 23 Feb, 2018 

2018-02-21 12:02:00
Lagos State, Nigeria

Tom Associates Training

This programme delivers Problem Solving Techniques, one of the unique competencies all managers, whether budding or experienced, must possess. The ability of a manager to solve problems will be ...