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Value Added Marketing: Advanced Marketing Strategies

By: Tom Associates  

Lagos State, Nigeria

10 - 13 May, 2016  4 days

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NGN 136,500

At the end of this course, participants will:

  • Develop enhanced skills in formulating strategic marketing plans
  • Have higher creativity in brand management for profitable customer relationship and market segmentation
  • Acquire deep understanding of how best to introduce new products successfully
  • Have refined knowledge of integrating sales techniques with appropriate marketing strategies
  • Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports
  • Learn how to utilize marketing as an engine for sustaining competitive advantage.

Course Contents

Day One

  • Pillars of Marketing Strategy
  • Marketing Strategy planning process
  • Marketing Strategy implementation

Day Two

  • Marketing Innovation
  • Relationship Marketing
  • Managing Major Accounts

Day Three

  • The Importance of Brands
  • The Benefits of Brands
  • Strategic brand planning

Day Four

  • Why are communications agencies hired?
  • Ideal communication partners
  • Client/agency partnership
  • Tips on enhancing client/agency effectiveness
  • Building trust
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. May 10 - 13 May, 2016
NGN 136,500.00(Including VAT)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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