f

Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Value Added Marketing: Advanced Marketing Strategies

By: Tom Associates Training  

Lagos State, Nigeria

10 - 13 May, 2016  4 days

Follow Event

  

NGN 136,500

At the end of this course, participants will:

  • Develop enhanced skills in formulating strategic marketing plans
  • Have higher creativity in brand management for profitable customer relationship and market segmentation
  • Acquire deep understanding of how best to introduce new products successfully
  • Have refined knowledge of integrating sales techniques with appropriate marketing strategies
  • Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports
  • Learn how to utilize marketing as an engine for sustaining competitive advantage.

Course Contents

Day One

  • Pillars of Marketing Strategy
  • Marketing Strategy planning process
  • Marketing Strategy implementation

Day Two

  • Marketing Innovation
  • Relationship Marketing
  • Managing Major Accounts

Day Three

  • The Importance of Brands
  • The Benefits of Brands
  • Strategic brand planning

Day Four

  • Why are communications agencies hired?
  • Ideal communication partners
  • Client/agency partnership
  • Tips on enhancing client/agency effectiveness
  • Building trust
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. May 10 - 13 May, 2016
NGN 136,500.00(Including VAT)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Fluent English for Public Service Officers Fluent English for Public Service Officers

5 days, 07 - 11 Aug, 2017 

2017-08-07 12:08:00
Lagos State, Nigeria

Tom Associates Training

Effective writing in English, the official language, is a powerful tool in the hands of public service officers. Brilliant officials articulate their thoughts in a clear and concise manner. They ...

Frontline Leadership: Emerging Leadership Course Frontline Leadership: Emerging Leadership Course

2 month, 3 days, 11 Oct - 13 Nov, 2017 

2017-10-11 12:10:00
Lagos State, Nigeria

Tom Associates Training

The training course presents the basic principles that are the foundation of all the leadership activities and central to senior level effectiveness: Building and maintaining a positive, ...

Cost Reduction and Management Guides Cost Reduction and Management Guides

3 days, 25 - 27 Oct, 2017 

2017-10-25 12:10:00
Lagos State, Nigeria

Tom Associates Training

This course is most relevant now because Nigeria at present is a truly tough economy, an environment where cost efficiency must simply be a matter of common sense. The whole organization and all ...

Work Process Improvement Techniques Work Process Improvement Techniques

5 days, 02 - 06 Oct, 2017 

2017-10-02 12:10:00
Lagos State, Nigeria

Tom Associates Training

Understanding work processes so that they can be improved by means of a systematic approach requires the knowledge of a simple kit of tools or techniques. The effective use of these tools and ...