Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Value Added Marketing: Advanced Marketing Strategies

By: Tom Associates Training  

Lagos State, Nigeria

23 - 26 Aug, 2016  4 days

Follow Event

  

NGN 136,500

At the end of this course, participants will:

  • Develop enhanced skills in formulating strategic marketing plans
  • Have higher creativity in brand management for profitable customer relationship and market segmentation
  • Acquire deep understanding of how best to introduce new products successfully
  • Have refined knowledge of integrating sales techniques with appropriate marketing strategies
  • Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports
  • Learn how to utilize marketing as an engine for sustaining competitive advantage.

Course Contents

Day One

  • Pillars of Marketing Strategy
  • Marketing Strategy planning process
  • Marketing Strategy implementation

Day Two

  • Marketing Innovation
  • Relationship Marketing
  • Managing Major Accounts

Day Three

  • The Importance of Brands
  • The Benefits of Brands
  • Strategic brand planning

Day Four

  • Why are communications agencies hired?
  • Ideal communication partners
  • Client/agency partnership
  • Tips on enhancing client/agency effectiveness
  • Building trust.
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Aug 23 - 26 Aug, 2016
NGN 136,500.00(Including VAT)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Improved English Communications: Report and Proposal Writing and Excellent Communication Improved English Communications: Report and Proposal Writing and Excellent Communication

3 days, 26 - 28 Oct, 2017 

2017-10-26 12:10:00
Lagos State, Nigeria

Tom Associates Training

For effectiveness in business communications, this course focuses on making managers to: Become highly skilled in the use of English Language Write memos, letters, reports, proposals excellently by ...

Advanced Mechanical Drives System Maintenance Advanced Mechanical Drives System Maintenance

5 days, 23 - 27 Oct, 2017 

2017-10-23 12:10:00
Lagos State, Nigeria

Tom Associates Training

The cost of running plant/machinery would continue to increase and may possibly ecome unbearable unless those in charge of maintenance are well informed and are able to apply the skills needed to ...

Management of the Contemporary Public Sector: The Pressure to Change Management of the Contemporary Public Sector: The Pressure to Change

5 days, 13 - 17 Nov, 2017 

2017-11-13 12:11:00
Lagos State, Nigeria

Tom Associates Training

This Management of the Contemporary Public Sector: The Pressure to Change training course will discuss the following. Day One Public Sector Management is Hugely Important Size of employment ...

Strategic Brand Management Course: Success with Product Management Strategic Brand Management Course: Success with Product Management

3 days, 13 - 15 Dec, 2017 

2017-12-13 12:12:00
Lagos State, Nigeria

Tom Associates Training

This course delivers five broad competencies: Ability to develop marketing strategy to guide the plan for different brands in the company. Ability to manage the performance of the company’s ...