At the end of this course, participants will:
- Develop enhanced skills in formulating strategic marketing plans
- Have higher creativity in brand management for profitable customer relationship and market segmentation
- Acquire deep understanding of how best to introduce new products successfully
- Have refined knowledge of integrating sales techniques with appropriate marketing strategies
- Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports
- Learn how to utilize marketing as an engine for sustaining competitive advantage.
- Pillars of Marketing Strategy
- Marketing Strategy planning process
- Marketing Strategy implementation
- Marketing Innovation
- Relationship Marketing
- Managing Major Accounts
- The Importance of Brands
- The Benefits of Brands
- Strategic brand planning
- Why are communications agencies hired?
- Ideal communication partners
- Client/agency partnership
- Tips on enhancing client/agency effectiveness
- Building trust.
|5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos.
Registration: 8.30 - 9.00 a.m.
Class Session: 9.00 - 4.00 p.m.
||Nov 15 - 18 Nov, 2016
Discount of 5% to 3-4 participants from same organization.
Discount of 10% to 5 or more participants from same organization.