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Corporate Communications and Media Relations Management Training

By: Tom Associates Training  

Lagos State, Nigeria

21 - 24 Jul, 2020  4 days

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NGN 155,000

Venue: 5/7 Alade Lawal Street, Off Ikorodu Road, Opposite Anthony Police Station, Anthony Village, Lagos, Nigeria

Other Dates

Venue Date Fee  
5/7 Alade Lawal Street, Off Ikorodu Road, Opposite Anthony Police Station, Anthony Village, Lagos, Nigeria, Lagos State, Nigeria 08 - 11 Dec, 2020 NGN155000

For the professionals charged with Corporate Communications and Media responsibilities, this course takes them through the nitty-gritty of managing

  • Stakeholders Relations
  • Community Relations
  • PR P-e-n-c-i-l-s
  • Media writing
  • Press Relations
  • Social media
  • Brand exposure
  • Opinions/Perceptions influencing
  • and even more.

Course Contents

DAY ONE

  • Corporate Communication
  • Defining Corporate Communication
  • The Spheres of Corporate Communication
    • Increasing the organization's visibility
    • Brands exposure
    • Perception management: investors, employees, government agencies,                                                  other stakeholders, general public
    • Positive reputation sustenance
    • Management of public events                  
  • Types of Corporate Communication
  • Investor relations communication
  • Employee communications
  • Community relations communication
  • Crisis communication
  • Executive personnel interviews management.

DAY TWO

  • Planning Campaigns
  • PR  P-E-N-C-I-L-S
  • Special Projects and Cross Functional Activities
    • Government relations
    • Crisis management
    • Corporate and social responsibility
  • Lobbying
    • Influence public policy
    • Influencing workplace environment
  • Events Organization
    • Planning
    • Processes
    • Tools.

DAY THREE

Media Relations

  • The Media Environment - press, electronic, online
  • Characters of journalists and editors
  • Information output
    • Press releases
    • Media requests
    • Interviews management
    • Interpersonal skills
  • Total Marketing Communications
    • Advertising
    • Promotions
    • Branding                             
  • Corporate Communication Budgeting
    • In-house management
    • Working with Consultants and Agencies.

DAY FOUR

  • Social Media Strategy
  • Social Media fundamentals
  • Having a strategy
  • Defining your audience
  • Optimization - Match your audience with your strategy
  • Selecting your digital tools
  • Measuring results and making continuous changes
  • Developing a cult following.
5/7 Alade Lawal Street, Off Ikorodu Road, Opposite Anthony Police Station, Anthony Village, Lagos, Nigeria Jul 21 - 24 Jul, 2020
5/7 Alade Lawal Street, Off Ikorodu Road, Opposite Anthony Police Station, Anthony Village, Lagos, Nigeria, Lagos State, Nigeria 08 - 11 Dec, 2020
NGN 155,000.00
(Convert Currency)

Mr Abiodun Toki 08033019120

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