By the conclusion of the specified learning and development activities, delegates will be able to demonstrate a heightened understanding of the following concepts and issues:
Part 1: Business Research: Salient Issues
- Defining Research;
- Overview of Business Research;
- Importance of Research;
- Key Concepts of Research;
- Business Research and the Organisation;
- Research Skills;
- Research Process;
- Academic vs. Organisational Research;
- Role of the Supervisor
Part 2: Developing a Research Topic
- Nature of the Topic;
- Characteristics of a Good Research Topic;
- Formulating Research Questions;
- Developing Aims and Objectives;
- Theory, Research Questions and Objectives
Part 3: Conducting a Literature Review
- Nature of the Literature Review;
- Literature Review Process;
- Sources of Literature;
- Critical Review;
- Structure of a Literature Review.
- Part 4: Ethical Issues
- The Nature of Ethics;
- Importance of Ethics in Research;
- Ethics Responsibilities to Research Stakeholders;
- Ethics Cross Culture;
- Ethical Approval for Research Involving Human Subjects.
Part 5: Developing a Research Design
- Types of Research Study;
- Nature of Your Research Design;
- The Time Horizon;
- Testing the Quality of Research;
- The Research Proposal.
Part 6: Primary Data Collection
- What Are Primary Data?
- Primary Data Collection Options;
- Introduction to Questionnaires and Interviews;
- Conducting Field Work within the Organisation;
- Cultural Issues and Data Collection;
- A Mixed Methods Approach to Data Collection;
- The Project Supervisor and the Primary Data Collection.
Part 7: Using Secondary Data
- What Are Secondary Data?
- Reasons for Basing Your Research Project Entirely On Secondary Data;
- Business and Secondary Data;
- Internet as a Secondary Data Source;
- Literature Review vs. Secondary Data Analysis;
- Secondary Data Classifications;
- Advantages of Secondary Data;
- Disadvantages of Secondary Data;
- Evaluating Secondary Data;
- Presenting Secondary Data;
- The Project Supervisor and Secondary Data.
Part 8: Sampling
- Stages in the Sampling Process;
- Defining Your Target Population;
- Selecting Your Sampling Frame;
- Choosing Your Sampling Technique(S);
- Determining Your Sample Size;
- Collecting Your Data;
- Assessing Your Response Rate.
Part 9: Analysing Quantitative Data
- Defining Quantitative Data Analysis;
- Preparing Data Analysis;
- Summarising and Presenting Data;
- Describing Your Data;
- Inferential Statistics;
- Determining the Statistical Tests to Use;
- Statistical Software Packages.
Part 10: Analysing Qualitative Data
- Defining Qualitative Analysis;
- Steps in Qualitative Analysis;
- Transcribing Your Data;
- Reading and Generating Categories, Themes and Patterns;
- Interpreting Your Findings;
- Approaches to Qualitative Analysis;
- Quantifying Qualitative Data;
- Determining the Appropriate Qualitative Approach to Use In Analysing Data;
- Qualitative Analytical Software Packages.
Part 11: Writing and Presenting the Research
- Where to Start?
- Structure of a Research Project;
- Criteria for Research Project Evaluation;
- Presenting Your Research Project;
- Common Errors Found In Student Research Projects;
- Writing Up and Your Project Supervisor.
|London, Kuala Lumpur, Amsterdam, Paris;Brussels
||Mar 04 - 15 Mar, 2019
Ms. Michelle +442071938392; +447487877573; +639368309409
The course cost does not include living accommodation. However, delegates are treated with the following: Continuous snacks throughout the Event Days; Hot Lunch on Event Days; City Tour; Hand-outs; Stationery.
We offer very attractive discount for groups of 3 and more people, from the same organisation, taking the same course. Courses are delivered in over 30 Cities including Miami, London, Dubai, Kuala Lumpur, Paris, Milan.
Prof. Dr. R. B. Crawford