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Marketing and Relationship Management

By: Impact Training and Management Consulting Limited  

Lagos State, Nigeria

15 - 17 Aug, 2016  3 days

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NGN 98,500

Businesses must learn how to transit from mere transactions to building partnership. This training course provides a clear understanding of relationship marketing and how to implement it in order to achieve enduring and profitable relationships with your customers and suppliers.

Learning Objectives:

Participants will:

  • Understand the inter face between selling and marketing
  • Acquire consultative and value-added selling skills
  • Learn the process of strategic account management
  • Selling with NLP
  • Understand the concept of Customer Life Value CLV
  • Acquire persuasive communication skills (Multilevel listening, questioning, advocacy skills)
  • Creatively handle objections and close
  • Build  customer loyalty

Learning Contents:

  • Fundamentals of relationship marketing
  • Developing war fare mentality for marketing success
  • Developing useful leads and prospecting for new business
  • Inspiring existing customers to do more business with you
  • Setting marketing focus and sticking to it
  • 7 sentence approach to customer planning
  • Monitoring competitor activities
  • Developing appropriate marketing communication techniques
  • Planning and preparing for a marketing call
  • Identifying and handling decision makers and influencers.
  • How to resolve customer concerns
  • Managing marketing time and territory
  • Handling objections
  • Negotiating styles that win business
  • Building customer loyalty
  • Competitive analysis from customers’ perspectives

Who Should Attend

Executives and managers in banks, insurance, manufacturing and service industries with responsibilities for marketing and business development.

10, Obokun Street, Off Coker Road, Ilupeju, Lagos, Nigeria Aug 15 - 17 Aug, 2016
NGN 98,500.00
(Convert Currency)

08023060462

Discount off regular fees for open Programme: 3-5 nomination 5% Programme also available as in-plant. Fee: Negotiable.
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