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Key Account Management

By: IBFCAlliance Limited  

Lagos State, Nigeria

28 - 30 Sep, 2016  3 days

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NGN 150,000

To equip participants with the necessary skills needed to develop a creative, structured and value – generating strategic account plan. Participants will learn how to categorize key accounts and how best to manage business relationships to increase wallet share with key clients.

Course Content

What Is Key Account Management

  • The business of Account Management

Defining A Key Account

  • Profile of a Key Account
  • Who is A Key Client?
  • Types of Accounts
  • Key Accounts
  • Key Developing Accounts
  • Maintenance Accounts
  • Opportunistic Accounts
  • Objectives of A Key Account Strategy
  • Which is more important? Size v Potential
  • Goals of Key Account Management
  • Benefits of Key Account Management
  • Sales and Account Management

The Key Account Manager

  • Roles and Responsibilities of a Key Account Manager
  • Attributes of a Key Account Manager
  • Key Skills of A Key Account Manager
IBFCAlliance Limited, 3rd Floor, East Wing, City Hall, Catholic Mission Street, Lagos Island Sep 28 - 30 Sep, 2016
NGN 150,000.00
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Discount will be offered for more than 3 participants