Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Marketing and Relationship Management

By: Impact Training and Management Consulting Limited  

Lagos State, Nigeria

17 - 19 Oct, 2016  3 days

Follow Event

  

NGN 98,500

Businesses must learn how to transit from mere transactions to building partnership. This marketing and relationship management course provides a clear understanding of relationship marketing and how to implement it in order to achieve enduring and profitable relationships with your customers and suppliers.

Learning Objectives:

Participants will

  • Understand the inter face between selling and marketing
  • Acquire consultative and value-added selling skills
  • Learn the process of strategic account management
  • Selling with NLP
  • Understand the concept of Customer Life Value CLV
  • Acquire persuasive communication skills (Multilevel listening, questioning, and advocacy skills)
  • Creatively handle objections and close
  • Build customer loyalty

Learning Contents:

  • Fundamentals of relationship marketing
  • Developing war fare mentality for marketing success
  • Developing useful leads and prospecting for new business
  • Inspiring existing customers to do more business with you
  • Setting marketing focus and sticking to it
  • 7-sentence approach to customer planning
  • Monitoring competitor activities
  • Developing appropriate marketing communication techniques
  • Planning and preparing for a marketing call
  • Identifying and handling decision makers and influencers.
  • How to resolve customer concerns
  • Managing marketing time and territory
  • Handling objections
  • Negotiating styles that win business
  • Building customer loyalty
  • Competitive analysis from customers’ perspectives
10, Obokun Street, Off Coker Road, Ilupeju, Lagos, Nigeria Oct 17 - 19 Oct, 2016
NGN 98,500.00
(Convert Currency)

08023060462

Discount off regular fees for open Programme: 3-5 nomination 5% Programme also available as in-plant. Fee: Negotiable. Available as Open Programme and In-plant
Related Courses
Logistics and Supply Chain Management Course Logistics and Supply Chain Management Course

3 days, 09 - 11 Jul, 2018 

2018-07-09 12:07:00
Lagos State, Nigeria

Impact Training and Management Consulting Limited

Supply Chain encompasses all activities from purchasing materials to delivery of your final products or services to the consumer. These key operations include: customer service, transportation, ...

Bid and Tender Management Course Bid and Tender Management Course

2 day, 07 - 08 Jun, 2018 

2018-06-07 12:06:00
Lagos State, Nigeria

Impact Training and Management Consulting Limited

 Expanding business opportunities often requires writing formal proposals in response to tenders. This course teaches how to deliver high quality bids within strict timescales, and effectively ...

Creative Problem Solving and Decision Making Course Creative Problem Solving and Decision Making Course

2 day, 19 - 20 Jul, 2018 

2018-07-19 12:07:00
Lagos State, Nigeria

Impact Training and Management Consulting Limited

For effectiveness, organisational problems must be solved at points of occurrence. Equipping people to tackle and resolve problems as they occur prevents crises situations and wastage of vital ...

Effective Delagation and Motivation Course Effective Delagation and Motivation Course

2 day, 19 - 20 Jul, 2018 

2018-07-19 12:07:00
Lagos State, Nigeria

Impact Training and Management Consulting Limited

The link between delegation, motivation and performance lies in the manager’s style and how cohesive the agreements made between manager and team members are.  This course provide answers ...