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Marketing and Relationship Management

By: Impact Training and Management Consulting Limited  

Lagos State, Nigeria

17 - 19 Oct, 2016  3 days

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NGN 98,500

Businesses must learn how to transit from mere transactions to building partnership. This marketing and relationship management course provides a clear understanding of relationship marketing and how to implement it in order to achieve enduring and profitable relationships with your customers and suppliers.

Learning Objectives:

Participants will

  • Understand the inter face between selling and marketing
  • Acquire consultative and value-added selling skills
  • Learn the process of strategic account management
  • Selling with NLP
  • Understand the concept of Customer Life Value CLV
  • Acquire persuasive communication skills (Multilevel listening, questioning, and advocacy skills)
  • Creatively handle objections and close
  • Build customer loyalty

Learning Contents:

  • Fundamentals of relationship marketing
  • Developing war fare mentality for marketing success
  • Developing useful leads and prospecting for new business
  • Inspiring existing customers to do more business with you
  • Setting marketing focus and sticking to it
  • 7-sentence approach to customer planning
  • Monitoring competitor activities
  • Developing appropriate marketing communication techniques
  • Planning and preparing for a marketing call
  • Identifying and handling decision makers and influencers.
  • How to resolve customer concerns
  • Managing marketing time and territory
  • Handling objections
  • Negotiating styles that win business
  • Building customer loyalty
  • Competitive analysis from customers’ perspectives
10, Obokun Street, Off Coker Road, Ilupeju, Lagos, Nigeria Oct 17 - 19 Oct, 2016
NGN 98,500.00
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08023060462

Discount off regular fees for open Programme: 3-5 nomination 5% Programme also available as in-plant. Fee: Negotiable. Available as Open Programme and In-plant