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How to Find and Win New Business:Opening Doors and Converting Opportunities

By: Tom Associates  

Lagos State, Nigeria

03 - 05 May, 2017  3 days

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NGN 115,500

The Focus of the How to Find and Win New Business: Opening Doors and Converting Opportunities training course are:

  • How to plan prospecting for new customers
  • How to position the organization and products appropriately to attract the right desires and patronage of prospects
  • How to do the prospecting itself
  • How to develop useful leads
  • How to develop relationship management capabilities

Course Contents

Day One

  • Types of Prospects
    • Successful Prospect
    • Prospect with Problem
    • Complacent or Satisfied Prospect
    • Negative or Difficult Prospect
    • Attributes of Excellent Prospects.
  • Planning the Prospecting for New Business
    • Develop the right objectives
    • Identify prospects' real interests
    • Prioritize the prospects
    • Develop marketing plan.
  • Leads
    • Sources of new prospects
    • Generate useful leads
    • Find and nurture key contacts
    • Manage the new relationship effectively.

Day Two

  • Business Positioning
    • Sell functional benefits
    • Sell emotional benefits
    • The R3 winner's formula
  • Prospecting
    • How to open doors
    • How to recognize and convert opportunities
    • Analyze your product
    • Analyze your market
    • Develop the right objectives
    • The conventional tricks: mails, referrals, etc.
    • More business from known clients
  • Prospecting Strategy
    • Who exactly is my probable customer?
    • Where is my prospect?
    • Why may my probable customer buy - Buying Influences?
    • Who constitutes the buying Centre?
    • When does my customer buy?
    • Who is my Competitor?
    • Who are my non-probable customers?

Day Three

  • Opening the First Call
    • Show gratitude
    • Identify a problem
    • Build expectancy.
  • Make Your Case
    • Tips on winning presentations
    • Help your customer/client.
  • Targeting Large Accounts
    • Caution on large new accounts prospecting
    • Critical success factors in managing large accounts
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. May 03 - 05 May, 2017
NGN 115,500.00(including VAT)
(Convert Currency)


Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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