Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Mastering Digital and Social Media Marketing

By: Tom Associates Training  

Lagos State, Nigeria

18 - 20 Jan, 2017  3 days

Follow Event

  

NGN 115,500

The Mastering Digital and Social Media Marketing training courses will discuss the following

Day One

The Digital Marketing Platform

  • What really is digital marketing?
  • Digital marketing vs Traditional marketing
  • Recent trends in the global business and marketing world
  • The components of Digital Marketing
  • Having a strategy
  • Defining your audience
  • Matching your audience and your strategy (Optimization)
  • Selecting your digital tools
  • Social media marketing
  • Measuring results and making continuous changes
  • Building a lasting and profitable relationship with your audience
  • Going from good to great: having a cult following.

Day Two

Social Media Marketing

  • Social Media fundamentals
  • What really is social media?
  • How did the social media come about?
  • How does the social media work?
  • What are the current global trends for businesses?
    • Facebook
  • What really is Facebook?
  • How big and effective is Facebook marketing?
  • Why your company needs to be present and active on Facebook
  • Marketing as against just placing adverts on Facebook
  • Advanced Facebook marketing techniques
  • Measuring your ROI
  • Interesting Case Studies
    • LinkedIn
  • The Facebook exclusively for professionals and companies.
  • How big and rewarding is LinkedIn marketing?
  • Why your company needs to be present and active on LinkedIn
  • Marketing strategy on LinkedIn
  • Best practices for effective brand building on LinkedIn
  • Measuring your ROI
  • Interesting Case Studies
    • Twitter
  • Demystifying Twitter
  • Introducing Twitter for business
  • Finding out if Twitter will benefit you or not
  • Setting up a proper marketing campaign on Twitter
  • Measuring ROI

Day Three

Google, Search Engine Optimization and Email Marketing

  • Google Adwords
  • What is Google Adwords
  • Understanding how it works
  • Why you need to have your company adverts on Google
  • Free Google training for businesses and marketers
  • Search Engine Optimization (SEO)
  • Tracking your companies digital footprint
  • Getting into the face of those who need your services/products
  • White Hat vs Black Hat SEO
  • Measuring ROI.
  • Email Marketing
  • Understanding what email marketing is
  • Available platforms businesses use
  • Mailchimp
  • Aweber
  • Constant Contact
  • Madmini
  • Tying it all together as one Strategy
  • Fitting everything together
  • A/B campaign segment testing
  • More case studies
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Jan 18 - 20 Jan, 2017
NGN 115,500.00(including VAT)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Facility Maintenance and Management Training Facility Maintenance and Management Training

3 days, 20 - 22 Sep, 2017 

2017-09-20 12:09:00
Lagos State, Nigeria

Tom Associates Training

This is a programme for Facility Managers and Office Managers who support the Facility Managers. It is to give them the know-how to effectively manage the physical assets. The programme will make all ...

Office Management Training for Officers and Managers Office Management Training for Officers and Managers

5 days, 25 - 29 Sep, 2017 

2017-09-25 12:09:00
Lagos State, Nigeria

Tom Associates Training

By the time the training ends, Officers and Managers who participate in it will: Have learned how to work well in ways that maintain and improve efficiency and productivity Be able to successfully ...

Complete Salesperson: The Seven Traits Complete Salesperson: The Seven Traits

5 days, 09 - 13 Oct, 2017 

2017-10-09 12:10:00
Lagos State, Nigeria

Tom Associates Training

This Complete Salesperson: The Seven Traits training course will discuss the following: The Traits Sales Competence Commercial Knowledge Business Development Capabilities Bidding and Tendering ...

Work Process Improvement Techniques Work Process Improvement Techniques

5 days, 16 - 20 Oct, 2017 

2017-10-16 12:10:00
Rivers State, Nigeria

Tom Associates Training

Understanding work processes so that they can be improved by means of a systematic approach requires the knowledge of a simple kit of tools or techniques. The effective use of these tools and ...