Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Mastering Digital and Social Media Marketing

By: Tom Associates Training  

Lagos State, Nigeria

18 - 20 Jan, 2017  3 days

Follow Event

  

NGN 115,500

The Mastering Digital and Social Media Marketing training courses will discuss the following

Day One

The Digital Marketing Platform

  • What really is digital marketing?
  • Digital marketing vs Traditional marketing
  • Recent trends in the global business and marketing world
  • The components of Digital Marketing
  • Having a strategy
  • Defining your audience
  • Matching your audience and your strategy (Optimization)
  • Selecting your digital tools
  • Social media marketing
  • Measuring results and making continuous changes
  • Building a lasting and profitable relationship with your audience
  • Going from good to great: having a cult following.

Day Two

Social Media Marketing

  • Social Media fundamentals
  • What really is social media?
  • How did the social media come about?
  • How does the social media work?
  • What are the current global trends for businesses?
    • Facebook
  • What really is Facebook?
  • How big and effective is Facebook marketing?
  • Why your company needs to be present and active on Facebook
  • Marketing as against just placing adverts on Facebook
  • Advanced Facebook marketing techniques
  • Measuring your ROI
  • Interesting Case Studies
    • LinkedIn
  • The Facebook exclusively for professionals and companies.
  • How big and rewarding is LinkedIn marketing?
  • Why your company needs to be present and active on LinkedIn
  • Marketing strategy on LinkedIn
  • Best practices for effective brand building on LinkedIn
  • Measuring your ROI
  • Interesting Case Studies
    • Twitter
  • Demystifying Twitter
  • Introducing Twitter for business
  • Finding out if Twitter will benefit you or not
  • Setting up a proper marketing campaign on Twitter
  • Measuring ROI

Day Three

Google, Search Engine Optimization and Email Marketing

  • Google Adwords
  • What is Google Adwords
  • Understanding how it works
  • Why you need to have your company adverts on Google
  • Free Google training for businesses and marketers
  • Search Engine Optimization (SEO)
  • Tracking your companies digital footprint
  • Getting into the face of those who need your services/products
  • White Hat vs Black Hat SEO
  • Measuring ROI.
  • Email Marketing
  • Understanding what email marketing is
  • Available platforms businesses use
  • Mailchimp
  • Aweber
  • Constant Contact
  • Madmini
  • Tying it all together as one Strategy
  • Fitting everything together
  • A/B campaign segment testing
  • More case studies
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Jan 18 - 20 Jan, 2017
NGN 115,500.00(including VAT)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Supply Chain and Logistics Management Supply Chain and Logistics Management

4 days, 21 - 24 Nov, 2017 

2017-11-21 12:11:00
Lagos State, Nigeria

Tom Associates Training

The importance of careful management of the supply chain is now most critical. Companies should recognize that proper management of the supply chain will contribute immensely to reduced cost and, in ...

Inventory, Logistics and Distribution Management Inventory, Logistics and Distribution Management

3 days, 18 - 20 Oct, 2017 

2017-10-18 12:10:00
Lagos State, Nigeria

Tom Associates Training

Logistics has become a quintessential factor in modern day organizations. This course examines the core issues and skills required to promote production and distribution efficiency, reduce waste and ...

Mastering Negotiations: The Principles and Practice Mastering Negotiations: The Principles and Practice

3 days, 11 - 13 Oct, 2017 

2017-10-11 12:10:00
Lagos State, Nigeria

Tom Associates Training

A training programme whose contents have been developed around six “Key Negotiation Lessons,” namely: Avoiding unreasonable or arbitrary positions Avoiding letting prejudices show ...

Root Cause Analysis Training: Diagnosing Underlying Causes of Problems and Undesired Events Root Cause Analysis Training: Diagnosing Underlying Causes of Problems and Undesired Events

2 day, 25 - 26 May, 2017 

2017-05-25 12:05:00
Lagos State, Nigeria

Tom Associates Training

Delegates will become very competent in Seven major things: Understand and implement the “Root Cause Analysis methodology" Practically employ the basic techniques associated with Root ...