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Sales Management Techniques and Strategies Optimizing

By: Alpha Partners

Lagos State, Nigeria

05 - 08 Dec, 2017  4 days

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NGN 105,000

Whatever your current understanding of sales, from more to major, this essential workshop should provide interesting concept, tools, techniques, and strategies that should ensure that you have a good grade of what sales management is and how to use sales to massively improve your business.  On completion of this workshop the participants will:

  • Understand sales roles and responsibilities
  • Be familiar with the elements of sales planning process
  • Adopt appropriate sales negotiation techniques
  • Manage total sales effects and customer -making information.


Sales Roles and Process

  • Sales management’s distinct roles and responsibilities
  • Types of sales
  • Common sales approaches
  • Sales -mix strategy

Sales Planning and Preparation

  • Reason for existence
  • Assessing market opportunity
  • Market analysis and positioning
  • Competitive analysis and positioning
  • Building sales life- cycle

Knowing your Competition

  • Sales negotiation techniques
  • Determinants of customer delivery value
  • Sales engagement
  • Sales closure
  • Sales delivery and follow –up

Managing Total Sales Efforts

  • Managing customer – marketing
  • Sales database

Sales Projects, Planning, Budgeting and Control

  • Customer relationship and management realities
  • Activity listing and recording
  • Project scheduling
  • Risk planning
  • Quality control
  • Closing and reporting

FOR WHOM: Customer Service Managers/Staff, Sales Representatives, Admin Managers/Officers, Marketers, Supervisors, Team Leasers in various segments of the organization in both the Public and Private Sectors.

Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor) Opposite Adekunle BRT Bus-stop, Yaba - Lagos. Dec 05 - 08 Dec, 2017
NGN 105,000.00
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