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Digital Analytics for Marketing Professionals

By: CIR Capacity for Africa

Lagos State, Nigeria

24 - 28 Apr, 2017  5 days

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NGN 150,000

In this course, delegates will learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

The course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping delegates realize the power of visualizing data with artful use of numbers found in the digital space.

Delegates also learn the role of digital channels in an integrated marketing campaign and why they need a digital strategy. They interact with the content and hear from industry experts invited to join the course.

Lagos Learning Centre 1A Unity Road, Ikeja Apr 24 - 28 Apr, 2017
NGN 150,000.00 + 7,500.00 (VAT)
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10% Discount for 2 or more participants
CIR Africa ICT Faculty
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