In this course, delegates will learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
The course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping delegates realize the power of visualizing data with artful use of numbers found in the digital space.
Delegates also learn the role of digital channels in an integrated marketing campaign and why they need a digital strategy. They interact with the content and hear from industry experts invited to join the course.
|Lagos Learning Centre
1A Unity Road, Ikeja
||Apr 24 - 28 Apr, 2017
10% Discount for 2 or more participants
CIR Africa ICT Faculty