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Building and Sustaining a Successful Enterprise

By: Tom Associates  

Lagos State, Nigeria

28 - 31 Mar, 2017  4 days

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NGN 136,500

This Building and Sustaining a Successful Enterprise training  course will discuss:

  • Set right strategy
  • Beat powerful competitors
  • Get funding for new growth initiatives
  • Be relentlessly innovative.

Course Contents

Day One

  • Foundation for a Successful Enterprise
  • Definition of the business
  • customer-competitor-cost structure
  • competitive dynamics
  • loyalty culture - the net promoter scores
  • The Go-Forward Plan: 2M + 2P
  • Market
  • Money - fortress balance sheet
  • Product
  • People
  • Value Proposition and the Tailored Value Chain
  • Functional value
  • Emotional value
  • Life changing value
  • Develop proper metrics
  • Configuring activities to create value
  • Comparing the value chain of competitors      

Day Two

  • Building and Sustaining Enterprise Strategy
  • Challenges of building and managing an enduring business
  • Responses to industry changes
  • Renewing the vitality of the business
  • How to beat powerful competitors
  • Innovating and Responding to Change
  • Phases of the business
  • Climbing
  • Winning
  • Valley of desperation
  • Zone of death
  • New value innovation
  • Four paths to new value proposition
  • Reconfiguring the market factors

Day Three

  • David and Goliath
  • Why play if you can't win?
  • How to survive powerful competitors
  • Building and Sustaining Enterprise Marketing
  • Build and exploit brand
  • Pricing and marketing Staple brands
  • Pricing and marketing Expandable brands
  • Airplane strategy v Rocket strategy

Day Four

  • Building and sustaining enterprise finances
  • Introductory financial analysis
  • Getting  funding for new growth initiatives
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Mar 28 - 31 Mar, 2017
NGN 136,500.00(Including VAT)
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Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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