Over the years, the focus of business has changed; as it is no longer based on return of profit to the social only, otherwise known as “Corporate Philanthropy” but on creating shared value for the community at large. It achieves a win-win situation between the State, business and the wider society. Integrating CSR into corporate thought is not about changing how organisations spend their money but it is about how they earn them as well.
There is now urgent need to institute CSR in line with global best practices in the maritime sector.
This program is designed to help senior executives to understand global standards for CSR, refocus CSR and sustainability efforts in ways that benefit society and the organisation. They will learn how to examine the current CSR programs (if any) with a critical eye and develop an overarching CSR strategy that creates value and achieve sustainability. By bringing greater alignment and direction to your CSR activities and identifying the right KPIs to measure results effectively, the executives will become better able to maximize the value of their CSR budgets or investments for all stakeholders and for the organisation while building a solid foundation for sustainable nation.
What is Corporate Social Responsibility (CSR)?
CSR is a code of conduct through which an organization achieves its business goals maintaining the decorum of law, ethical and international standards for safety of people involved in the organization, and protection of environment.
Some of the core training areas include:
- Importance of CSR as a regulatory tool
- Making a Business case
- CSR Concept in the Public Sector
- CSR Strategy and Global Standards – Case Studies
- Corporate Governance and Sustainability Management in the Maritime Sector
- Global Models: Presentations and Description – Global Reporting Initiative (G3), UN Global Compact, CDP
- Responsible CSR Communications and Strategy
- Stakeholder Engagement
- CSR and Integrated Reporting based on GRI and IIRC Guidelines
- External Assurance and how to communicate to gain Reporting Credibility
- The Concept of CSR, Corporate Governance and Business Ethics in Africa
- Current International and Local Legislations
- The Importance of Implementing Effective CSR Programs in Africa – Case Studies
- The Intrinsic Link between CSR and Business & Human Rights
- The Role of CSR Practitioners and Future Trends in Africa
- Beyond Basic CSR – Importance of Human Rights Due Diligence
- UN Guiding Principles on Business and Human Rights – An African Perspective
- HRDD as a Strategic Investment
- Testing Understanding
Additional topics on Managing Risk and Decision Making include:
- Evaluating complex environments and potential impacts before investing capital or making business decisions
- Identifying current vulnerabilities and predicting future pitfalls
- Preparing for crisis scenarios
- Integrating CSR initiatives in vendor and supplier agreements
- Interacting effectively with diverse internal and external stakeholders
At the end of the program, participants will be able to:
- Realistically assess current CSR and sustainability efforts and design an action plan for achieving better impact
- Design a functional CSR strategy while maintaining a broad array of activities with distinct purposes
- Prioritize budgets and investments that will incrementally improve organisation's ability to deliver shared stakeholder value
- Make a strong case for an organization’s CSR strategy and report effectively on social, environmental, and business impact-internally and externally
- Adopt global best practice in communicating, reporting and reviewing CSR programs
- Improve coordination of CSR efforts across the organisation
- Create positive, productive relationships with internal and external stakeholders
- Successfully engage third party CSR auditors while identifying areas for interest
- Improve bottom-line through effective CSR programs.
Optional Topics include:
- Examining the social and environmental impacts of the organisation’s activities to identify opportunities
- Conducting an inventory of the current CSR programs (if any)
- Creating a blueprint for change
- Redefining environmental and social benefits within three distinct areas—Philanthropy, Operational Impact, and Shared Value
- Consolidating CSR efforts around organisational goals and objectives
- Evolving organisation’s CSR activities to align with global best practices
- Building organisation’s ability to create shared value for all stakeholders
- Developing an effective social responsibility program
- Training subordinates and capacity building
- Integrating CSR best practices into key business areas, disseminating policy effectively, and embedding CSR within organisational culture
- Integrating social responsibility metrics into general performance management systems
- Measuring social and business impact
- Communicating the goals and impact of CSR efforts to colleagues, shareholders, and other stakeholders
Along with IMO and other Maritime conventions, Do We Need CSR?
- Shipping is an internationally governed body by IMO with several regulations for protection of environment (MARPOL), safety of workers (SOLAS), welfare of shipping professionals (ILO-MLC) etc. Therefore, the question arises that do we need Corporate Social Responsibility?
- CSR is not imposed on the company but adopted by it and when such initiative is taken, the company or organization will set a fine standard for itself, its employees, and other players of the industry.
Conclusion: Summing it Up!
Thus, CSR would help the shipping industry for:
- Developing green ships right from building and operation to scrapping
- Welfare of ships’ crew and their family in term of safety, security, health and communication
- Going a step further than IMO and other international regulations to ensure the basic rights
- Develop unity in diversity whether it’s age, sex, or nationality.
- Transparency in company objectives
- Communicating company policy in ethical way to associates and suppliers– supply chain management
- Better employee and organization relationship
- Making a shipping company a Quality shipping organization
- Provide for Efficient National Regulatory System