Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Relationship Management and Marketing

By: Tom Associates  

Lagos State, Nigeria

27 - 29 Sep, 2017  3 days

Follow Event

  

NGN 115,500

This Relationship Management and Marketing training courses will discuss the following:

Course Objectives

  • Gain high value-added contacts and businesses
  • Integrate selling techniques with relationship management strategies.
  • Align marketing strongly in all departments.
  • Track relationship market results.
  • Utilize marketing and relationship management skills for renewed advantage.

Course Contents

Day One

  • Why relationship marketing?
  • Marketing is everyone’s job
  • Account Strategy
  • Account Mission Statement
  • Account Goals
  • Product Volumes
  • Revenue Targets
  • Resource Decision
  • Relationship Strategies: 
  • Customer Targeting
  • Key Events
  • Measurement Guides to Assess Relational Depth
  • Working as a Team.

Day Two

  • Relationship Capabilities:
  • Profiling Key Businesses
  • Long Prospecting Cycles
  • Customer Service Cycle
  • Objectives of the Relationship Manager
  • Key Responsibilities of the Relationship Manager
  • Work Values  of the Relationship Manager
  • Social Values of the Relationship Manager.

Day Three

  • Personal Selling Results:
  • High-Performance Selling
  • The World-Class Marketer
  • Selling v. Marketing
  • Life-long Relationship:
  • Short/long term opportunities
  • Key players/priorities/politics
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Sep 27 - 29 Sep, 2017

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 115,500.00(Including VAT)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
NST PPC Advert
Related Courses
Complete Sales-Person Course Complete Sales-Person Course

5 days, 08 - 12 Oct, 2018 

2018-10-08 12:10:00
Lagos State, Nigeria

Tom Associates

The traits of this Complete Sales-Person Course includes Sales Competence Commercial Knowledge Business Development Capabilities Bidding and Tendering Application of Excel in Sales Use of Digital ...

Basic Management Process Course: Early Stage Managers Development Programme Basic Management Process Course: Early Stage Managers Development Programme

3 days, 01 - 03 Aug, 2018 

2018-08-01 12:08:00
Lagos State, Nigeria

Tom Associates

A three-day programme with which to charge young management-hopefuls to man special functions that can move them to higher managerial positions. The course will define management skills and ...

Business Acumen Master Class: Transformative Learning of How the Business Makes Money Business Acumen Master Class: Transformative Learning of How the Business Makes Money

3 days, 25 - 27 Jul, 2018 

2018-07-25 12:07:00
Lagos State, Nigeria

Tom Associates

Business Acumen is all about seeing the big picture and recognizing that all decisions no matter how small can have an effect on the bottom line. Therefore the focus of this course is to prepare ...

Smarter Presentation and Persuasive Public Speaking Skills Training Smarter Presentation and Persuasive Public Speaking Skills Training

3 days, 18 - 20 Jul, 2018 

2018-07-18 12:07:00
Lagos State, Nigeria

Tom Associates

The Smarter Presentation and Persuasive Public Speaking Skills training addresses Sales presentation Proposals presentation Reports presentation. Participants also practice Technical lecture ...