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Relationship Management and Marketing

By: Tom Associates Training  

Lagos State, Nigeria

11 - 13 Apr, 2017  3 days

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NGN 115,500

This Relationship Management and Marketing training courses will discuss the following:

Course Objectives

  • Gain high value-added contacts and businesses
  • Integrate selling techniques with relationship management strategies.
  • Align marketing strongly in all departments.
  • Track relationship market results.
  • Utilize marketing and relationship management skills for renewed advantage.

Course Contents

Day One

  • Why relationship marketing?
  • Marketing is everyone’s job
  • Account Strategy
  • Account Mission Statement
  • Account Goals
  • Product Volumes
  • Revenue Targets
  • Resource Decision
  • Relationship Strategies: 
  • Customer Targeting
  • Key Events
  • Measurement Guides to Assess Relational Depth
  • Working as a Team.

Day Two

  • Relationship Capabilities:
  • Profiling Key Businesses
  • Long Prospecting Cycles
  • Customer Service Cycle
  • Objectives of the Relationship Manager
  • Key Responsibilities of the Relationship Manager
  • Work Values  of the Relationship Manager
  • Social Values of the Relationship Manager.

Day Three

  • Personal Selling Results:
  • High-Performance Selling
  • The World-Class Marketer
  • Selling v. Marketing
  • Life-long Relationship:
  • Short/long term opportunities
  • Key players/priorities/politics
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Apr 11 - 13 Apr, 2017
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. 27 - 29 Sep, 2017
NGN 115,500.00(Including VAT)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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