Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Relationship Management and Marketing

By: Tom Associates Training  

Lagos State, Nigeria

27 - 29 Sep, 2017  3 days

Follow Event

  

NGN 115,500

This Relationship Management and Marketing training courses will discuss the following:

Course Objectives

  • Gain high value-added contacts and businesses
  • Integrate selling techniques with relationship management strategies.
  • Align marketing strongly in all departments.
  • Track relationship market results.
  • Utilize marketing and relationship management skills for renewed advantage.

Course Contents

Day One

  • Why relationship marketing?
  • Marketing is everyone’s job
  • Account Strategy
  • Account Mission Statement
  • Account Goals
  • Product Volumes
  • Revenue Targets
  • Resource Decision
  • Relationship Strategies: 
  • Customer Targeting
  • Key Events
  • Measurement Guides to Assess Relational Depth
  • Working as a Team.

Day Two

  • Relationship Capabilities:
  • Profiling Key Businesses
  • Long Prospecting Cycles
  • Customer Service Cycle
  • Objectives of the Relationship Manager
  • Key Responsibilities of the Relationship Manager
  • Work Values  of the Relationship Manager
  • Social Values of the Relationship Manager.

Day Three

  • Personal Selling Results:
  • High-Performance Selling
  • The World-Class Marketer
  • Selling v. Marketing
  • Life-long Relationship:
  • Short/long term opportunities
  • Key players/priorities/politics
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Sep 27 - 29 Sep, 2017

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 115,500.00(Including VAT)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Building Trust and Inspiring Followers - Small Behaviours that Create Positive Change Building Trust and Inspiring Followers - Small Behaviours that Create Positive Change

3 days, 04 - 06 Apr, 2018 

2018-04-04 12:04:00
Lagos State, Nigeria

Tom Associates Training

This course is relevant mostly when the leadership faces among the followers problems of: change resistance lower morale lack of real effort. Then it's the time the leader must tap into the ...

Mastering Competitive Positioning, Blue Ocean Strategy and Value Chain Management Mastering Competitive Positioning, Blue Ocean Strategy and Value Chain Management

3 days, 02 - 04 May, 2018 

2018-05-02 12:05:00
Lagos State, Nigeria

Tom Associates Training

How does the management find a unique positioning, the “place” the organization should be in the industry? That is discovering a good strategy. In your arena of tough business rivalry, ...

Management Development for Personal Assistants and Senior Secretaries Management Development for Personal Assistants and Senior Secretaries

5 days, 19 - 23 Feb, 2018 

2018-02-19 12:02:00
Lagos State, Nigeria

Tom Associates Training

This course will take the PAs and Senior Secretaries through some thought process that focuses on the style and work culture which characterizes the managers they work with. The jobs of Personal ...

Managers as Leaders Managers as Leaders

3 days, 16 - 18 May, 2018 

2018-05-16 12:05:00
Lagos State, Nigeria

Tom Associates Training

The competencies paraded by a company’s Managers should be appropriate for the company, just like the planets are positioned for the Universe. This training will make managers see their ...