Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Growing Distribution Channels Effectively

By: Tom Associates Training  

Lagos State, Nigeria

27 - 29 Nov, 2017  3 days

Follow Event

  

NGN 115,500

Channels must be managed in a coherent manner if the business will achieve increased and profitable turnover.  This programme will address the skill improvement and tool sharpening requirements of the distribution, sales and marketing managers so as to improve overall management of distribution.

Goals the Training Will Attain

During this programme, participants will learn to:

  • Identify the strategic role distribution management plays in company’s business models.
  • Segment the market for optimal and profitable distribution design
  • Identify gaps in outlets performances
  • Bring about productive change in channels operations
  • Effectively identify conflicts and develop effective tools for resolving them.

Course Contents

Day One

  • Distribution Channel Plan
  • Evaluation of channel alternatives
  • Wholesalers
  • Distributors/Dealers
  • Retailers
  • Value-added resellers
  • Channel relationships and responsibilities
  • Channel financial relationships
  • Money flows
  • Pricing policy
  • Discounts
  • Distribution Metrics
  • Number of outlets
  • Share in shops handling
  • Weighted distribution
  • Distribution gains
  • Average stock volume/value
  • Stocks cover in days
  • Out of stock frequency
  • Share of shelf

Day Two

  • Optimizing dealership and retail structures to meet the end users’ demands.
  • Allocating Resources to Channel Members
  • Assessing Demand Side/Supply Side Gaps in the Current Strategy
  • Distinguishing the Demand Side and Supply Side Gaps
  • Effective Tools to Address the Gaps
  • Wholesale and Retail Coordination

Day Three

  • Designing Healthy Competitive Programmes for the Wholesalers and Retailers
  • Harmonizing the Goals of the Different Channel Members
  • Providing Adequate Knowledge to and Motivating Wholesalers and Retailers
  • Channel Conflict Management
  • Types of Channels Conflict
  • Tools for Effective Channel Conflict Management
  • Influencing Channel Members Behavior
  • Antecedents Behavior and Rewards System
  • Sources of Power and its Usage by Dealers
  • Doing More with Less through Partnering
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Nov 27 - 29 Nov, 2017

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 115,500.00(Including VAT)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Business Data Analysis and Modeling with Excel Business Data Analysis and Modeling with Excel

4 days, 19 - 22 Sep, 2017 

2017-09-19 12:09:00
State, Nigeria

Tom Associates Training

This program will make participants with little or no knowledge in modeling understand how to build a working data analysis model in excel. They will be equipped with advanced excel functions vital ...

Risk Assessment and Emergency Management Course Risk Assessment and Emergency Management Course

3 days, 13 - 15 Sep, 2017 

2017-09-13 12:09:00
Lagos State, Nigeria

Tom Associates Training

It is not possible to control or manage 100% of risk, but knowing what do before, during, and after an event will mitigate the damage and harm. Identifying potential hazards and risks and making it ...

Preventive Maintenance Course Preventive Maintenance Course

5 days, 04 - 08 Dec, 2017 

2017-12-04 12:12:00
Lagos State, Nigeria

Tom Associates Training

Preventive maintenance takes proactive and organized actions to ensure that the plant will continue to function optimally to effect the achievement of planned results as per production schedule and ...

Forensic Auditing Competence Forensic Auditing Competence

4 days, 26 - 29 Sep, 2017 

2017-09-26 12:09:00
Lagos State, Nigeria

Tom Associates Training

This forensic auditing competence training course will discuss the following: DAY ONE An Understanding of Forensic Accounting Coverage of Forensic Accounting Steps that the forensic accountant ...