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Product Launch and Management

By: Reenel Associates

Abuja FCT, Nigeria

13 - 24 Nov, 2017  12 days

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NGN 195,000

The product launch and management course provides all that is needed to develop an integrated product launch plan. It ensures that nothing goes haywire when the product goes live in the market. This involves quality, marketing and advertising, training, and sales. The convergence of the different functions aligns everyone's departmental and personal goals to organizational objectives. The course also suggests product launch and management best practices driven by the ever changing customer and market requirements.

Target Audience
This course is designed for professionals with up to five years of new product development experience. It is also aimed at managers of new product planning and development, corporate planners, R and D directors and managers, project managers and directors, and specialists in new product design, product management and marketing.

Target Competencies

  • Product planning
  • Market and customer analysis
  • Environment analysis
  • Marketing communication
  • 'Stage-gate' process for product launches
Abuja Nov 13 - 24 Nov, 2017
NGN 195,000.00(For 3days)
NGN 275,000.00(For 5days)
NGN 350,000.00(For 10days)
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Reenel Associates Facilitators
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