Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Customer Relationship Management (CRM): The Power of Information

By: Reenel Associates

Ghana

12 - 23 Mar, 2018  12 days

Follow Event

  

USD 3,500

Customer Relationship Management (CRM) softwares have become very popular in recent years. Extremely powerful and quite economic. They hold promises of unparalleled customer insights leading to superior personalized service, customer loyalty and higher profitability. However, many organizations only use CRM as a glorified address book, thereby foregoing much of its capabilities.
In this course, and through practical examples and exercises, you will learn to unleash your CRM’s potential. From the systematic capture of customer data to its analysis and from drawing the right conclusions to making the most pertinent decisions you will be able to use CRM to maximize customer lifetime value and satisfaction.

Target Audience
This course targets marketing managers, analysts and staff, sales and customer care managers and supervisors as well as interested members of the team involved in designing applications for the organization’s CRM system.

Target Competencies

  • Analytical and logical thinking
  • Decision making
  • Customer orientation
  • Marketing and sale
  • Customer Relationship Management

Course Methodology
The course uses a variety of techniques such as presentations by the consultant, exercises, self assessment questionnaires, case
studies (some based on real industry examples), video clips by top CRM manufacturers as well as class discussions.

Course Objectives
By the end of the course, participants will be able to:

  • Explain why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers
  • Defend the uses and objectives of a CRM system
  • Make full use of the power of CRM to maximize customer acquisition, profitability and retention
  • Use customer insight to design highly effective, as well as cost efficient, marketing campaigns
  • Apply an approach to CRM best suited to their organizations.
Accra Mar 12 - 23 Mar, 2018
USD 3,500.00(5days)
USD 4,700.00(10days)
(Convert Currency)

Reenel Associate 08053338830

Reenel Associate
Related Courses
Creative Problem-Solving and Decision-Making Creative Problem-Solving and Decision-Making

3 days, 17 - 19 Sep, 2018 

2018-09-17 12:09:00
Abuja FCT, Nigeria

Reenel Associates

We are continuously confronted with problems that require us to take decisions. Most don’t require any complex process to reach a decision: We’re hungry? We decide to eat. Some problems ...

Time Management and Stress Control Time Management and Stress Control
On going

12 days, 06 - 17 Aug, 2018 

2018-08-06 12:08:00
Ghana

Reenel Associates

The overall aim of this course is to provide participants with the competencies required to help them use their time efficiently and effectively. Participants on this interactive course will explore ...

Certified Accounting Assistant Certified Accounting Assistant
On going

12 days, 06 - 17 Aug, 2018 

2018-08-06 12:08:00
United States of America (USA)

Reenel Associates

Accounting is the language of business. By attending this course, you will learn the basics of accounting and those of reading and analyzing financial statements. The course will equip you with the ...

Corporate Social Responsibility (CSR) Corporate Social Responsibility (CSR)

3 days, 03 - 05 Sep, 2018 

2018-09-03 12:09:00
Abuja FCT, Nigeria

Reenel Associates

Corporate Social Responsibility (CSR) is the principle which drives businesses to support communities and people without expecting direct financial returns. It is best demonstrated when CSR practices ...