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Financial Aspects of the Sales and Marketing Process: Finance for Sales and Marketing Professionals

By: Tom Associates  

Lagos State, Nigeria

21 - 23 Feb, 2018  3 days

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NGN 125,000

Financial Aspects of the Sales and Marketing Process; Finance for Sales and Marketing Professional Training Objectives are:

  • Learn the relevant language of basic accounts.
  • Learn about the financial cause-and-effect of a sale.
  • Learn how to make sales more profitable.
  • Learn about product pricing.
  • Learn about credit policies.
  • Learn the implications of discount structure.

Course Contents

DAY ONE

  • Learn the Language of Basic Accounts
  • Margins/profit
  • Loss
  • Cash flow
  • Liquidity
  • Break-even analysis
  • Contribution analysis
  • Time value of money
  • Developing Sales Forecasts
  • Common Conflicts between Sales and Finance Departments.
  • Financial Cause-and-Effect of a Sale
  • Credit policies
  • Discount structure
  • Efficient invoicing 

DAY TWO

  • Your Product Pricing
  • Pricing Power Matrix
  • Pricing an expandable product/service
  • Pricing a staple product/service
  • Cost of Goods Sold
  • Implications of Business Capital
  • shareholders funds
  • borrowed funds
  • Implications of Fixed Costs
  • advertising spend
  • sales promotion
  • rents and rates
  • administrative costs
  • salaries.
  • Implications of Variable Costs
  • production
  • distribution
  • discounts
  • commissions.

DAY THREE

  • Earning Profits
  • limiting costs
  • gross margin
  • trade margins for channel partners
  • profit margin
  • Field Competitive Challenges
  • price competition
  • non price competition
  • Demand Fluctuations
  • marginal analysis for sales management
  • Management of Accounts Receivable 
  • Uncollectible Debts.
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Feb 21 - 23 Feb, 2018

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 125,000.00
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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