Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Financial Aspects of the Sales and Marketing Process: Finance for Sales and Marketing Professionals

By: Tom Associates  

Lagos State, Nigeria

21 - 23 Feb, 2018  3 days

Follow Event

  

NGN 125,000

Financial Aspects of the Sales and Marketing Process; Finance for Sales and Marketing Professional Training Objectives are:

  • Learn the relevant language of basic accounts.
  • Learn about the financial cause-and-effect of a sale.
  • Learn how to make sales more profitable.
  • Learn about product pricing.
  • Learn about credit policies.
  • Learn the implications of discount structure.

Course Contents

DAY ONE

  • Learn the Language of Basic Accounts
  • Margins/profit
  • Loss
  • Cash flow
  • Liquidity
  • Break-even analysis
  • Contribution analysis
  • Time value of money
  • Developing Sales Forecasts
  • Common Conflicts between Sales and Finance Departments.
  • Financial Cause-and-Effect of a Sale
  • Credit policies
  • Discount structure
  • Efficient invoicing 

DAY TWO

  • Your Product Pricing
  • Pricing Power Matrix
  • Pricing an expandable product/service
  • Pricing a staple product/service
  • Cost of Goods Sold
  • Implications of Business Capital
  • shareholders funds
  • borrowed funds
  • Implications of Fixed Costs
  • advertising spend
  • sales promotion
  • rents and rates
  • administrative costs
  • salaries.
  • Implications of Variable Costs
  • production
  • distribution
  • discounts
  • commissions.

DAY THREE

  • Earning Profits
  • limiting costs
  • gross margin
  • trade margins for channel partners
  • profit margin
  • Field Competitive Challenges
  • price competition
  • non price competition
  • Demand Fluctuations
  • marginal analysis for sales management
  • Management of Accounts Receivable 
  • Uncollectible Debts.
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Feb 21 - 23 Feb, 2018

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 125,000.00
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Aggressive Market Penetration Training: Battles for Market Share Aggressive Market Penetration Training: Battles for Market Share

4 days, 11 - 14 Sep, 2018 

2018-09-11 12:09:00
Lagos State, Nigeria

Tom Associates

A four-day sales and marketing training on intense and offensive market drive.  With speed, the sales and marketing persons must: Generate awareness for the company’s products Achieve ...

Strategic Brand Management Course: Success with Product Management Strategic Brand Management Course: Success with Product Management

3 days, 12 - 14 Dec, 2018 

2018-12-12 12:12:00
Lagos State, Nigeria

Tom Associates

This course delivers five broad competencies: Ability to develop marketing strategy to guide the plan for different brands in the company. Ability to manage the performance of the company’s ...

Competencies in Human Resources Management Training: Basic Human Resources Management Competencies in Human Resources Management Training: Basic Human Resources Management

5 days, 08 - 12 Oct, 2018 

2018-10-08 12:10:00
Lagos State, Nigeria

Tom Associates

These Competencies in Human Resources Management: Basic Human Resources Management training courses will address the following Competencies Addressed Ability to adopt a strategic approach in human ...

Banking Operations Workshop Banking Operations Workshop

5 days, 08 - 12 Oct, 2018 

2018-10-08 12:10:00
Lagos State, Nigeria

Tom Associates

The five-day workshop has been thoroughly researched among banks to present participants with very broad view and understanding of banking operations, principles, procedures and practices. It will ...