Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Financial Aspects of the Sales and Marketing Process: Finance for Sales and Marketing Professionals

By: Tom Associates Training  

Lagos State, Nigeria

21 - 23 Feb, 2018  3 days

Follow Event

  

NGN 125,000

Financial Aspects of the Sales and Marketing Process; Finance for Sales and Marketing Professional Training Objectives are:

  • Learn the relevant language of basic accounts.
  • Learn about the financial cause-and-effect of a sale.
  • Learn how to make sales more profitable.
  • Learn about product pricing.
  • Learn about credit policies.
  • Learn the implications of discount structure.

Course Contents

DAY ONE

  • Learn the Language of Basic Accounts
  • Margins/profit
  • Loss
  • Cash flow
  • Liquidity
  • Break-even analysis
  • Contribution analysis
  • Time value of money
  • Developing Sales Forecasts
  • Common Conflicts between Sales and Finance Departments.
  • Financial Cause-and-Effect of a Sale
  • Credit policies
  • Discount structure
  • Efficient invoicing 

DAY TWO

  • Your Product Pricing
  • Pricing Power Matrix
  • Pricing an expandable product/service
  • Pricing a staple product/service
  • Cost of Goods Sold
  • Implications of Business Capital
  • shareholders funds
  • borrowed funds
  • Implications of Fixed Costs
  • advertising spend
  • sales promotion
  • rents and rates
  • administrative costs
  • salaries.
  • Implications of Variable Costs
  • production
  • distribution
  • discounts
  • commissions.

DAY THREE

  • Earning Profits
  • limiting costs
  • gross margin
  • trade margins for channel partners
  • profit margin
  • Field Competitive Challenges
  • price competition
  • non price competition
  • Demand Fluctuations
  • marginal analysis for sales management
  • Management of Accounts Receivable 
  • Uncollectible Debts.
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Feb 21 - 23 Feb, 2018

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 125,000.00
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Mastering Competitive Positioning, Blue Ocean Strategy and Value Chain Management Mastering Competitive Positioning, Blue Ocean Strategy and Value Chain Management

3 days, 17 - 19 Jan, 2018 

2018-01-17 12:01:00
Lagos State, Nigeria

Tom Associates Training

How does the management find a unique positioning, the “place” the organization should be in the industry? That is discovering a good strategy. In your arena of tough business rivalry, ...

Finance for Non-Financial Managers Finance for Non-Financial Managers

5 days, 16 - 20 Jul, 2018 

2018-07-16 12:07:00
Lagos State, Nigeria

Tom Associates Training

Exposure of managers to important financial concepts in day-to-day business transactions. It will help them take better decisions on the basis of financial implications on the business. It will also ...

Customer Care Essentials Customer Care Essentials

3 days, 04 - 06 Jul, 2018 

2018-07-04 12:07:00
State, Nigeria

Tom Associates Training

The programme focuses on the organization’s employees attaining: Excellent responsiveness in serving customers Good service ethics Creativity that can lead to new service advancements ...

Debt Recovery and Credit Management Debt Recovery and Credit Management

3 days, 18 - 20 Apr, 2018 

2018-04-18 12:04:00
Lagos State, Nigeria

Tom Associates Training

For many businesses, particularly small and medium enterprises, credit sales can be inevitable first, for survival and second, for growth. Yet, they do experience difficulties in collecting debts ...