Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Financial Aspects of the Sales and Marketing Process: Finance for Sales and Marketing Professionals

By: Tom Associates  

Lagos State, Nigeria

21 - 23 Feb, 2018  3 days

Follow Event

  

NGN 125,000

Financial Aspects of the Sales and Marketing Process; Finance for Sales and Marketing Professional Training Objectives are:

  • Learn the relevant language of basic accounts.
  • Learn about the financial cause-and-effect of a sale.
  • Learn how to make sales more profitable.
  • Learn about product pricing.
  • Learn about credit policies.
  • Learn the implications of discount structure.

Course Contents

DAY ONE

  • Learn the Language of Basic Accounts
  • Margins/profit
  • Loss
  • Cash flow
  • Liquidity
  • Break-even analysis
  • Contribution analysis
  • Time value of money
  • Developing Sales Forecasts
  • Common Conflicts between Sales and Finance Departments.
  • Financial Cause-and-Effect of a Sale
  • Credit policies
  • Discount structure
  • Efficient invoicing 

DAY TWO

  • Your Product Pricing
  • Pricing Power Matrix
  • Pricing an expandable product/service
  • Pricing a staple product/service
  • Cost of Goods Sold
  • Implications of Business Capital
  • shareholders funds
  • borrowed funds
  • Implications of Fixed Costs
  • advertising spend
  • sales promotion
  • rents and rates
  • administrative costs
  • salaries.
  • Implications of Variable Costs
  • production
  • distribution
  • discounts
  • commissions.

DAY THREE

  • Earning Profits
  • limiting costs
  • gross margin
  • trade margins for channel partners
  • profit margin
  • Field Competitive Challenges
  • price competition
  • non price competition
  • Demand Fluctuations
  • marginal analysis for sales management
  • Management of Accounts Receivable 
  • Uncollectible Debts.
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Feb 21 - 23 Feb, 2018

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 125,000.00
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Strategic Brand Management Course: Success with Product Management Strategic Brand Management Course: Success with Product Management

3 days, 12 - 14 Dec, 2018 

2018-12-12 12:12:00
Lagos State, Nigeria

Tom Associates

This course delivers five broad competencies: Ability to develop marketing strategy to guide the plan for different brands in the company. Ability to manage the performance of the company’s ...

How to Set Key Performance Indicators (KPI) for Objective Performance Management Course How to Set Key Performance Indicators (KPI) for Objective Performance Management Course

2 day, 01 - 02 Nov, 2018 

2018-11-01 12:11:00
Lagos State, Nigeria

Tom Associates

The process of setting performance standards which can support appraising your employees’ performances against predefined sets of criteria that support the organization’s goals and ...

Competencies in Human Resources Management Training: Basic Human Resources Management Competencies in Human Resources Management Training: Basic Human Resources Management

5 days, 08 - 12 Oct, 2018 

2018-10-08 12:10:00
Lagos State, Nigeria

Tom Associates

These Competencies in Human Resources Management: Basic Human Resources Management training courses will address the following Competencies Addressed Ability to adopt a strategic approach in human ...

Office Management Training for Officers and Managers Office Management Training for Officers and Managers

5 days, 24 - 28 Sep, 2018 

2018-09-24 12:09:00
Lagos State, Nigeria

Tom Associates

By the time the training ends, Officers and Managers who participate in it will: Have learned how to work well in ways that maintain and improve efficiency and productivity Be able to successfully ...