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Relationship Management and Marketing Skills Course

By: Tom Associates  

Lagos State, Nigeria

04 - 06 Apr, 2018  3 days

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NGN 125,000

This Relationship Management and Marketing training course will discuss the following:

Course Objectives

  • Gain high value-added contacts and businesses
  • Integrate selling techniques with relationship management strategies.
  • Align marketing strongly in all departments.
  • Track relationship market results.
  • Utilise marketing and relationship management skills for renewed advantage.

Programme Content

Day One

  • Why relationship marketing?
  • Marketing is everyone’s job
  • Account Strategy:
    • Account Mission Statement
    • Account Goals
    • Product Volumes
    • Revenue Targets
    • Resource Decision
  • Relationship Strategies:
    • Customer Targeting
    • Key Events
  • Measurement Guides to Assess Relational Depth
  • Working as a Team.

Day Two

  • Relationship Capabilities:
    • Profiling Key Businesses
    • Long Prospecting Cycles
    • Customer Service Cycle
  • Objectives of the Relationship Manager
  • Key Responsibilities of the Relationship Manager
  • Work Values of the Relationship Manager
  • Social Values of the Relationship Manager.

Day Three

  • Personal Selling Results:
    • High-Performance Selling
    • The World-Class Marketer
    • Selling v. Marketing
  • Life-long Relationship:
    • Short/long term opportunities
    • Key players/priorities/politics
    • Areas of weakness/vulnerability
    • Economics of the business
  • Conducting a Relationship Audit:
    • Evaluating the Partnership
    • Account Contacts
    • Level of Trust
    • Sharing of information
    • Knowledge of Lifestyle/Social Contact.
  • What A Poor Relationship Manager looks like.
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos. Apr 04 - 06 Apr, 2018

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 125,000.00
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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