Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Relationship Management and Marketing Skills Course

By: Tom Associates Training  

Lagos State, Nigeria

04 - 06 Apr, 2018  3 days

Follow Event   

  

NGN 125,000

This Relationship Management and Marketing training course will discuss the following:

Course Objectives

  • Gain high value-added contacts and businesses
  • Integrate selling techniques with relationship management strategies.
  • Align marketing strongly in all departments.
  • Track relationship market results.
  • Utilise marketing and relationship management skills for renewed advantage.

Programme Content

Day One

  • Why relationship marketing?
  • Marketing is everyone’s job
  • Account Strategy:
    • Account Mission Statement
    • Account Goals
    • Product Volumes
    • Revenue Targets
    • Resource Decision
  • Relationship Strategies:
    • Customer Targeting
    • Key Events
  • Measurement Guides to Assess Relational Depth
  • Working as a Team.

Day Two

  • Relationship Capabilities:
    • Profiling Key Businesses
    • Long Prospecting Cycles
    • Customer Service Cycle
  • Objectives of the Relationship Manager
  • Key Responsibilities of the Relationship Manager
  • Work Values of the Relationship Manager
  • Social Values of the Relationship Manager.

Day Three

  • Personal Selling Results:
    • High-Performance Selling
    • The World-Class Marketer
    • Selling v. Marketing
  • Life-long Relationship:
    • Short/long term opportunities
    • Key players/priorities/politics
    • Areas of weakness/vulnerability
    • Economics of the business
  • Conducting a Relationship Audit:
    • Evaluating the Partnership
    • Account Contacts
    • Level of Trust
    • Sharing of information
    • Knowledge of Lifestyle/Social Contact.
  • What A Poor Relationship Manager looks like.
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos. Apr 04 - 06 Apr, 2018

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 125,000.00
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
How to Find and Win New Business Course: Opening Doors and Converting Opportunities How to Find and Win New Business Course: Opening Doors and Converting Opportunities

3 days, 18 - 20 Feb, 2019 

2019-02-18 12:02:00
Lagos State, Nigeria

Tom Associates Training

The Focus of the How to Find and Win New Business: Opening Doors and Converting Opportunities training course are: How to plan prospecting for new customers How to position the organization and ...

Guides to Setting up a New HR Department Course Guides to Setting up a New HR Department Course

5 days, 05 - 09 Aug, 2019 

2019-08-05 12:08:00
Lagos State, Nigeria

Tom Associates Training

This course provides the information HR officers need to establish a human resource function in new, small and medium size companies or companies opening an HR department for the first time. It ...

How to Turn Around an Underperforming Business Course : Five Steps to Breathing New Life Into a Difficult Business How to Turn Around an Underperforming Business Course : Five Steps to Breathing New Life Into a Difficult Business

3 days, 18 - 20 Mar, 2019 

2019-03-18 12:03:00
Lagos State, Nigeria

Tom Associates Training

When an enterprise is in crisis, all kinds of devastating things start to happen to the customers, to the suppliers, to its bankers, to the workers, the managers and their families. But in a ...

Self-Mastery and Personal Effectiveness in a Fast Changing World Course Self-Mastery and Personal Effectiveness in a Fast Changing World Course

3 days, 26 - 28 Feb, 2019 

2019-02-26 12:02:00
Lagos State, Nigeria

Tom Associates Training

Delegates will benefit from the following: Tap into your emotional energy as a source for greater productivity Have an appropriate understanding of the inner drivers of others Leverage your own ...