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Marketing that Creates Results Course

By: Tom Associates  

Lagos State, Nigeria

23 - 27 Apr, 2018  5 days

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NGN 175,000

Marketing that Creates Results training will include the following:

Day One

  • Acquisition Marketing
    • Customer acquisition process
    • Acquisition campaign
    • Digital channels acquisitions:
      • search engine optimization
      • pay per clique campaign
      • content marketing
      • email marketing
      • social media.

Day Two

  • Retention Marketing
    • Relevance of the Pareto principle
    • Push vs Pull strategies
    • Expandable vs Staple products
    • Designing product for habit
    • Customer experience management.

Day Three

  • Channels Marketing
    • Evaluation of Channel Alternatives
      • Wholesalers
      • Distributors/Dealers
      • Retailers
      • Value-added resellers
    • Achieving channel balance
    • Traffic building in outlets
    • Trade marketing success
    • Channel financial relationships
      • Money flows
      • Pricing policy
      • Discounts.

Day Four

  • Integrated Marketing
    • Defining Integrated Marketing
    • Strategic Branding
    • Marketing tools
      • Public vs Private
      • Involvement vs Non-Involvement
      • Advertising
      • Public relations
      • Activation.

Day Five

  • ROI on Marketing
    • The language of basic accounts
      • margins/profit
      • loss
      • cash flow
      • liquidity
    • Financial Cause-and-effect of Marketing
    • Marketing Budget
    • Contribution Analysis
    • Make Your Sales More Profitable
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Apr 23 - 27 Apr, 2018

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 175,000.00
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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