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Value Added Marketing: Advanced Marketing Strategies Course

By: Tom Associates  

Lagos State, Nigeria

14 - 17 Aug, 2018  4 days

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NGN 150,000

At the end of this Value Added Marketing - Advanced Marketing Strategies course, participants will:

  • Develop enhanced skills in formulating strategic marketing plans
  • Have higher creativity in brand management for profitable customer relationship and market segmentation
  • Acquire deep understanding of how best to introduce new products successfully
  • Have refined knowledge of integrating sales techniques with appropriate marketing strategies
  • Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports
  • Learn how to utilize marketing as an engine for sustaining competitive advantage.

Course Contents

Day One

  • Pillars of Marketing Strategy
  • Customer Equity
    • Value equity
    • Relationship equity
    • Brand equity
  • Marketing strategy planning process
    • Environment, Customer, Competitor and Self analysis
  • Marketing Strategy implementation
    • Positioning and market segmentation
    • Profit drivers and distinctive competencies
    • Integration of marketing strategy and communication.

Day Two

  • Concept of Product Life Cycle
  • Marketing Innovation
  • Relationship Management
  • Managing Major Accounts
  • What makes perpetual market winners

Day Three

  • Brands and Products - the Total Product Concept
  • The Importance of Brands
  • The Benefits of Brands
  • Branding process
  • Strategic brand planning.

Day Four

  • Working with Communication Agencies:
    • Why are agencies hired?
    • Ideal communication partners
    • Client/agency partnership
    • The favourite client
    • Tips on enhancing client/agency effectiveness
    • Building brands
    • Building Trust
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Aug 14 - 17 Aug, 2018

Registration: 09:00:am - 04:00:am

NGN 150,000.00
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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