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Strategies for Finding and Winning New Business

By: Impact Training and Management Consulting Limited  

Lagos State, Nigeria

22 - 23 Feb, 2018  2 day

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NGN 97,800

New business is the engine of every company’s growth and profitability. Your business survival is largely tied to your ability to win new customers and keep the existing ones. This course is specially packaged to take you through the process of planning, prospecting and positioning your company for winning new customers.

Learning Objectives:

Participants Will:

  • Understand new business as a growth strategy
  • Identify sources of new business
  • Acquire techniques for generating useful leads
  • Know how to turn suspects into prospects
  • Evaluate customers potentials
  • Learn the key success factors for winning
  • Make attractive offer analysis and sell solutions
  • Be able to sell products professionally.

Learning Contents

  • Nigerian Business Environment
  • Planning your strategies, tactics and timing
  • New business objectives
  • New business process
  • Generating new business leads
  • Competitor analysis
  • Understanding your target market
  • How to analyse the motivations and priorities of key individual
  • Handling different personality types
  • Partnering and relationship building
  • Retention, reactivation and acquisition strategies
  • Negotiating skills
  • Converting web traffic into sales leads
  • Building and leveraging customer loyalty.

Who Should Attend

Officers and Managers in sales and marketing with responsibility for business development

10, Obokun Street, Off Coker Road, Ilupeju, Lagos, Nigeria. Feb 22 - 23 Feb, 2018
NGN 97,800.00
(Convert Currency)

TAIWO ADEGUN 08023060462

Discounts off regular fees for Open Programme: 3-5 nomination - 5% Programme also available as in plant. Fee: Negotiable.
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