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Retail Business Management for CEOs and Owners

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Lagos State, Nigeria

05 - 06 Mar, 2018  2 day

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NGN 299,500

Venue: Sheraton Hotel, Ikeja Lagos

OVERVIEW

In today's dynamic retail environment, the retail leader who desires to make a difference in his business every single day, must seek to increase knowledge and understanding of retailing in the 21st Century and learn what contributes more to the success of the retail organization. To that retail leader, we recommend that you attend The Retail Business Management for Owners and CEOs Workshop because it's the one place you'll be guaranteed to get the answer.

This workshop is designed to help Retail Owners, CEOs, COOs with a better understanding of the key issues and challenges in retail and how to deal with them, from defining your corporate strategic vision to managing expansion in retail.

The workshop provides support in the following area:

  • Retail Team Leadership and Management
  • Retail Math, Metric and KPIs setting, analysis and utilisation in performance measurement
  • Balance Scorecard construction and utilisation in retail
  • Retail business development and management;
  • Retail Sales Management
  • Retail Service and Experience Management.
  • Retail Strategy and Marketing

WORKSHOP OBJECTIVES

At the end of this workshop, participants will:

  • understand how the engines of retail runs and manage the inbuilt conflict in the system
  • gain new competencies in the management of retail business
  • sell more to customer more often;
  • articulate solutions/products/services for maximum impact and validated benefits to customers;
  • understand the issues and challenges of customers, and how to  provide them with unique experiences and value that keeps them coming back for more;
  • discover the hidden opportunities through focused analysis of key retail metrics;
  • manage the business more intelligently with insights; and
  • develop profiles of successful retail management personnel.

TARGET AUDIENCE

Retail business owners, CEOs, COOs and Senior Executives of Retail Organizations.

OUTLINES

Retail as A Business

  • Engines of Retail
  • Structures of a retail organization Retail Math, metrics and KPIs
  • Balance Score Cards - construction and utilisation in retail performance management

Leadership for Effective Performance Management

  • Planning for Success - Setting the Direction Purpose, Vision, Mission and Strategy
  • Framework for Growth
  • How to Establish Strategic Imperatives
  • Performance Management: People, Performance and Strategic Imperative Link
  • How to Establish Performance Organisational Culture         
  • Strategic Enablement: Integrated & Automated Processes
  • Strategic Staffing Model for top performance

Staff Training and Development

  • Sales & Service Training
  • Product Knowledge
  • Customer Profiling

Sales Management

  • Relationship and Solution Selling Applied in Retail
  • Meetings as an Effective Sales Training Tool
  • Sales Forecasting, Budgets and Quota Establishment
  • Competitive Strategies - Positioning
  • Productivity Management:
  • Incentives, Rewards and Motivation that Work!
  • Compensation Strategies for Top Performance
  • Non-Monetary Rewards and How to Apply them for Maximum

Customer Value and Experience Management

  • Winning Customer Service Strategies
  • Determinants of Customer Service Quality 
  • Customer Service Action Plans for Long Term Loyalty
  • Creating and Retaining Loyal Customers
  • The Service-Profit Chain
  • Managing the Moment of Truth
  • Customer Experience - It all about the customers

Synergy of Sales Management, Customer Experience and Performance Leadership

  • How to increase any metrics by 20% in six months
  • How to Sustain the Success Achieved and Build on It.

Retail Strategy and Marketing

  • Key Element of a Successful Retail Strategy
  • The Strategy Mix
  • Developing Sustainable Competitive Advantage
  • The “EST”Model
  • Retail Growth Strategies
  • Key to Success
Sheraton Hotel, Ikeja Lagos Mar 05 - 06 Mar, 2018

Registration: 08:00:am - 09:00:am

Class Session: 09:00:am - 05:00:am

NGN 299,500.00(Call for Group Rate)
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Oluwole Alfred 08033434776, 01 291 7328