Sales and Marketing Academy

This programme is designed in recognition of the need to provide sales and marketing professionals with the practical tools to apply to their everyday work to enhance effectiveness, efficiency and productivity at work.

The practice-based Academy will therefore provide hands-on training on the practical aspect of Sales and Marketing in Nigeria and beyond, based on the identified challenges in the industry.

• The Academy will combine insights from the Focus Group, discussions with industry experts and other research.
• The Academy will provide clear insights and identify gaps in the market
• The Academy will design appropriate programs and map out clear strategies for program delivery
• The Academy will equip practitioners with the up- to- date tools for success .

Key Learning Outcomes and Takeaways

• Good understanding of the role of sales and marketing in the creating value (value and volume) for the organisation.
• Understand in practical terms how to develop a simple but workable marketing and sales plan with clear strategic and tactical components.
• Understand how to write sales and marketing briefs for third party engagement.
• Understand how to develop and commission consumer and market research.
• Thorough understanding of how to interpret research reports, develop consumer insights and leverage same to create value.
• Understand sales and marketing analytics, budgetary design and implementation and performance reporting.
• Understand and speak the language of the Board.

Target Audience

• Brand Practitioners - minimum of 2-3yrs on the job
• Marketing Practitioners – minimum of 2-3yrs on the job
• Business Development Practitioners – minimum of 2-3yrs on the job
• Sales Practitioners – minimum of 2-3yrs on the job