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Building and Sustsaining a Succesful Enterprise Course

By: Tom Associates Training  

Lagos State, Nigeria

23 - 26 Nov, 2018  4 days

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NGN 150,000

This Building and Sustsaining a Succesful Enterprise Course represents the following

  • Set right strategy
  • Beat powerful competitors
  • Get funding for new growth initiatives
  • Be relentlessly innovative.

Course Contents

DAY ONE

Foundation for a Successful Enterprise

Definition of the business

  • customer-competitor-cost structure
  • competitive dynamics
  • loyalty culture - the net promoter scores

The Go-Forward Plan: 2M + 2P

  • Market
  • Money - fortress balance sheet
  • Product
  • People

Value Proposition and the Tailored Value Chain

  • Functional value
  • Emotional value
  • Life changing value
  • Develop proper metrics
  • Configuring activities to create value
  • Comparing the value chain of competitors      

DAY TWO

Building and Sustaining Enterprise Strategy

  • Challenges of building and managing an enduring business
    • Responses to industry changes
    • Renewing the vitality of the business
    • How to beat powerful competitors

Innovating and Responding to Change

  • Phases of the business
    • Climbing
    • Winning
    • Valley of desperation
    • Zone of death
  • New value innovation
    • Four paths to new value proposition
    • Reconfiguring the market factors

DAY THREE

David and Goliath

  • Why play if you can't win?
  • How to survive powerful competitors

Building and Sustaining Enterprise Marketing

  •  Build and exploit brand
    • Pricing and marketing Staple brands
    • Pricing and marketing Expandable brands
    • Airplane strategy v Rocket strategy

DAY FOUR

Building and sustaining enterprise finances

  • Introductory financial analysis
  • Getting  funding for new growth initiatives
5/7 Alade Lawal Street, off Ikorodu Road, Anthony Village, Lagos Nov 23 - 26 Nov, 2018

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 150,000.00
(Convert Currency)

Mr Abiodun Toki 08033019120

3 – 4 participants: 5% discount 5 or more participants: 10% discount
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