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Skills Improvement Course for Sales and Marketing Managers Workshop

By: Alpha Partners

Lagos State, Nigeria

23 - 26 Oct, 2018  4 days

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NGN 120,000

At the end of this Skills Improvement for Sales and Marketing Managers Workshop, participants will learn to:

  • Develop a strong team by evaluating, training, and coaching them to drive results through the selling process
  • Plan and conduct market research to identify market trends
  • Conduct effective sales training meetings
  • Develop strategic sales plan to lead sales team to implement strategies
  • Deliver customer-focused sales presentations
  • Direct sales forecasting activities and set sales team performance goals

Content

Communicating an Effective Sales and Marketing Message

  • Overcoming common Communication Barriers
  • Listen while you Work
  • Questioning Skills to uncover Customer Expectations
  • Telephone Tips to improve Sales and Marketing Effectiveness
  • Understanding Body Language Gestures   
  • Identifying your Leadership and Communication Style

Creating a Customer-Focused Sales Team

  • Reasons Why Customers Don’t Buy
  • Delivering on the 7 Customer Expectations
  • Sales and Marketing Persuasion and Negotiation Strategies
  • Designing a Customer involved Presentation
  • How Customer Service can increase Sales
  • Dealing with Customer Objections in a Professional Manner

Managing a High-Performing Sales Team

  • Tips for Recruiting High-performing Salespeople
  • The Interviewing, Qualifying and Hiring Process
  • Managing Employee Turnover
  • How to Plan and Run Successful Sales Meetings
  • New Hire 90-day Training Plan
  • Team Building Techniques to Promote Teamwork and Mutual Support 

Powerful Strategies for Motivating Salespeople  

  • Leadership Traits of Successful Sales Managers
  • Abraham Maslow’s Hierarch of Needs 
  • Factors that Motivate and Demotivate Salespeople
  • Considerations for Designing a Sales Contest
  • Coaching and Mentoring Skills to Improve Productivity
  • Planning and Conducting Effective Sales Meetings

Leading the Way to Increased Sales Effectiveness  

  • Steps for Developing a “positive mental attitude”
  • Personal Development to Leadership and Public Speaking Skills
  • Know your Numbers: Setting SMART Objectives
  • Stress Management Tips to Maintain a Balanced Lifestyle
  • Time Management Principles to help you see more Customers
  • Action Planning for Continuous Improvement
Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor) Opposite Adekunle BRT Bus-stop, Yaba, Lagos. Oct 23 - 26 Oct, 2018
NGN 120,000.00(per participant to cover workshop literature and materials, Executive Bag, Tea/Coffee, Lunch, photographs and Certificates.)
(Convert Currency)

Chris Onwuasigwe, FCA – 08033045484 08033045484

3-5 Participants – 5% Discount allowed 5 and above number of Participants – 10% Discount allowed
A distinguished team of facilitators who are eminently qualified professionals has been assembled to lead discussions in course of the workshop.
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