Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Advanced Strategies for Public Relations Course

By: Alpha Partners

Lagos State, Nigeria

30 Oct - 02 Nov, 2018  4 days

Follow Event

  

NGN 120,000

By the end of this Advanced Strategies for Public Relations Course, participants will be able to:

  • To Examine the range of PR campaigns and the purposes that they can achieve
  • To Develop a problem-solving approach to match PR campaign strategy to business objectives
  • To Plan PR campaigns to meet clear objectives with behavioural outcomes and measurable results
  • To Examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
  • To Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
  • To Learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

Content:

Public Relations in Business  

  • An Overview of the Scope and Role of Public Relations in an Organisation
  • The Importance of Reputation Management
  • The Role of the Brand
  • The PR Transfer Process and Communications Theory
  • Definitions of Campaigns
  • The Six Point PR Plan Framework for Campaigns
  • Assessing your PR Situation

Setting Campaign Objectives and Identifying Stakeholders  

  • Setting Objectives to meet your Business Needs
  • Translating Objectives into a Practical Campaign Outcomes
  • Identifying your Publics
  • Assessing What your stakeholders think of you
  • Learning their Language
  • Applying Creativity to Messaging
  • The Importance of Third Party Endorsement

Choosing the Right Media – Mass Media  

  • Features and Facets of Newspapers, Magazines, TV and Radio
  • Keeping your Objectives in Mind
  • Choosing the Right Titles for the Right Audience
  • Mass Media News Generation and Management
  • Is it a media story – what’s in it for them?
  • Invitations and Press Releases
  • Conducting Interviews and Briefing Interviewees
  • Managing Filming

Choosing the Right Media – Other Campaign Media  

  • Involving your “in-house” Media
  • Corporate Video
  • The Role of Corporate Websites
  • Social Media in Campaigns
  • Events as Part of Campaigns
  • Using VIPs or Celebrities
  • Direct Face to Face Communication
  • Lobbying

Budgets and Evaluation  

  • Evaluating Campaigns
  • Crisis Management and Contingencies
  • The In-house PR Team – Staffing, Setting up and Running it
  • Buying in Help – What to look for in a consultancy and how to get the best from them?
  • Personal Action Planning

For Whom:

Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

Training Methodology

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor) Opposite Adekunle BRT Bus-stop, Yaba, Lagos. Oct 30 - 02 Nov, 2018
NGN 120,000.00(per participant to cover workshop literature and materials, Executive Bag, Tea/Coffee, Lunch, photographs and Certificates.)
(Convert Currency)

Chris Onwuasigwe, FCA 08033045484

3-5 Participants – 5% Discount allowed 5 and above number of Participants – 10% Discount allowed
A distinguished team of facilitators who are eminently qualified professionals has been assembled to lead discussions in course of the workshop.
NST PPC Advert
Related Courses
Payroll Procedures and Administration Course Payroll Procedures and Administration Course

4 days, 23 - 26 Jul, 2019 

2019-07-23 12:07:00
Lagos State, Nigeria

Alpha Partners

To teach the best practice in payroll procedures and administration. Content Capturing relevant payments Salary Administration Income Tax Structuring Payments Payroll Accounting Payroll Registers ...

Air Conditioning, Installation, Commissioning And Maintenance Course Air Conditioning, Installation, Commissioning And Maintenance Course

4 days, 23 - 26 Jul, 2019 

2019-07-23 12:07:00
Lagos State, Nigeria

Alpha Partners

This workshop covers a wide subject area, from installation of a system, including its pipework, through to commissioning of the system and final hand over. Contents: Health and safety requirements ...

Evaluation, Measuring for Impact and Result Course Evaluation, Measuring for Impact and Result Course

4 days, 25 - 28 Jun, 2019 

2019-06-25 12:06:00
Lagos State, Nigeria

Alpha Partners

This Training on M and E aims to demystify and de-construct the subject for professionals working on cutting edge development interventions. Specifically, the training aims to: Provide conceptual ...

Generator Testing, Inspection and Maintenance Course Generator Testing, Inspection and Maintenance Course

4 days, 23 - 26 Jul, 2019 

2019-07-23 12:07:00
Lagos State, Nigeria

Alpha Partners

This workshop is designed to give comprehensive knowledge on generator testing, inspecting and maintenance in order to give best output. · The effective maintenance of power generators is very ...