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Introduction to Marketing Course

By: Windsor Training and Consulting Nigeria Limited

Lagos State, Nigeria

12 - 14 Nov, 2019  3 days

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NGN 150,000

Venue: Lagos

Good marketing has become an increasingly vital ingredient for business success. Good marketing, however, is no accident, but a result of careful planning and execution.

Skills Development

  • Employees and managers that participate in this training gain a better understanding of :
    • The role and function of marketing;
    • Understand what influences customer buying behaviour and,
    • Know the elements of the marketing mix and how to apply and adapt the marketing mix to satisfy customers’ needs.

Organisational Benefits

Participants in this workshop gain a better appreciation of customer’s needs and wants; understand what motivates customer to buy and apply and adapt the marketing mix to satisfy customer needs and wants and hence create customer loyalty. This will help to maximize sales productivity and aid in the formulation of marketing plan and strategy implementation and control.

Course Content

  • What is marketing?
  • What is marketed?
  • Marketing core concepts
  • New marketing realities
  • Companies orientation towards the marketplace
  • The marketing mix
  • Introduction to marketing plan and strategy

Target Audience:

This course is for every sales and marketing professionals and other functional managers who wants to broaden their knowledge of marketing

Lagos Nov 12 - 14 Nov, 2019
NGN 150,000.00
(Convert Currency)

Dr. Kola Adekunle 07035367989; 09090014351

Register four participants, get one free
Dr Kola AdekunleKunle Odusina
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