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Mastering Digital and Social Media Marketing Course

By: Tom Associates  

Lagos State, Nigeria

03 - 05 Oct, 2018  3 days

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NGN 124,998

The Mastering Digital and Social Media Marketing training courses will discuss the following

Day One

The Digital Marketing Platform

  • What really is digital marketing?
  • Digital marketing vs Traditional marketing
  • Recent trends in the global business and marketing world
  • The components of Digital Marketing
  • Having a strategy
  • Defining your audience
  • Matching your audience and your strategy (Optimization)
  • Selecting your digital tools
  • Social media marketing
  • Measuring results and making continuous changes
  • Building a lasting and profitable relationship with your audience
  • Going from good to great: having a cult following.

Day Two

Social Media Marketing

  • Social Media fundamentals
  • What really is social media?
  • How did the social media come about?
  • How does the social media work?
  • What are the current global trends for businesses?
    • Facebook
  • What really is Facebook?
  • How big and effective is Facebook marketing?
  • Why your company needs to be present and active on Facebook
  • Marketing as against just placing adverts on Facebook
  • Advanced Facebook marketing techniques
  • Measuring your ROI
  • Interesting Case Studies
    • LinkedIn
  • The Facebook exclusively for professionals and companies.
  • How big and rewarding is LinkedIn marketing?
  • Why your company needs to be present and active on LinkedIn
  • Marketing strategy on LinkedIn
  • Best practices for effective brand building on LinkedIn
  • Measuring your ROI
  • Interesting Case Studies
    • Twitter
  • Demystifying Twitter
  • Introducing Twitter for business
  • Finding out if Twitter will benefit you or not
  • Setting up a proper marketing campaign on Twitter
  • Measuring ROI

Day Three

Google, Search Engine Optimization and Email Marketing

  • Google Adwords
  • What is Google Adwords
  • Understanding how it works
  • Why you need to have your company adverts on Google
  • Free Google training for businesses and marketers
  • Search Engine Optimization (SEO)
    • Tracking your companies digital footprint
    • Getting into the face of those who need your services/products
    • White Hat vs Black Hat SEO
    • Measuring ROI.
    • Email Marketing
  • Understanding what email marketing is
  • Available platforms businesses use
    • Mailchimp
    • Aweber
    • Constant Contact
    • Madmini
  • Tying it all together as one Strategy
    • Fitting everything together
    • A/B campaign segment testing
    • More case studies
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Oct 03 - 05 Oct, 2018

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 124,998.00
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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