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Financial Aspects of the Sales and Marketing Process Training: Finance for Sales and Marketing Professionals

By: Tom Associates  

Lagos State, Nigeria

14 - 16 Nov, 2018  3 days

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NGN 125,000

Financial Aspects of the Sales and Marketing Process; Finance for Sales and Marketing Professional Training Objectives are:

  • Learn the relevant language of basic accounts.
  • Learn about the financial cause-and-effect of a sale.
  • Learn how to make sales more profitable.
  • Learn about product pricing.
  • Learn about credit policies.
  • Learn the implications of discount structure.

Course Contents

Day One

  • Learn the Language of Basic Accounts
  • Margins/profit
  • Loss
  • Cash flow
  • Liquidity
  • Break-even analysis
  • Contribution analysis
  • Time value of money
  • Developing Sales Forecasts
  • Common Conflicts between Sales and Finance Departments.
  • Financial Cause-and-Effect of a Sale
  • Credit policies
  • Discount structure
  • Efficient invoicing 

Day Two

  • Your product pricing
  • Pricing power matrix
  • Pricing an expandable product/service
  • Pricing a staple product/service
  • Cost of goods sold
  • Implications of business capital
  • Shareholders funds
  • Borrowed funds
  • Implications of fixed costs
  • Advertising spend
  • Sales promotion
  • Rents and rates
  • Administrative costs
  • Salaries.
  • Implications of variable costs
  • Production
  • Distribution
  • Discounts
  • Commissions.

Day Three

  • Earning Profits
  • Limiting costs
  • Gross margin
  • Trade margins for channel partners
  • Profit margin
  • Field competitive challenges
  • Price competition
  • Non price competition
  • Demand fluctuations
  • Marginal analysis for sales management
  • Management of accounts receivable 
  • Uncollectible debts.
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Nov 14 - 16 Nov, 2018

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 125,000.00
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 Participants from Same Organization. Discount of 10% to 5 or More Participants from Same Organization.
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