Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Relationship Management and Marketing Skills Course

By: Tom Associates  

Lagos State, Nigeria

26 - 28 Sep, 2018  3 days

Follow Event

  

NGN 125,000

This Relationship Management and Marketing training course will discuss the following:

Course Objectives

  • Gain high value-added contacts and businesses
  • Integrate selling techniques with relationship management strategies.
  • Align marketing strongly in all departments.
  • Track relationship market results.
  • Utilise marketing and relationship management skills for renewed advantage.

Programme Content

Day One

  • Why relationship marketing?
  • Marketing is everyone’s job
  • Account Strategy:
    • Account Mission Statement
    • Account Goals
    • Product Volumes
    • Revenue Targets
    • Resource Decision
  • Relationship Strategies:
    • Customer Targeting
    • Key Events
  • Measurement Guides to Assess Relational Depth
  • Working as a Team.

Day Two

  • Relationship Capabilities:
    • Profiling Key Businesses
    • Long Prospecting Cycles
    • Customer Service Cycle
  • Objectives of the Relationship Manager
  • Key Responsibilities of the Relationship Manager
  • Work Values of the Relationship Manager
  • Social Values of the Relationship Manager.

Day Three

  • Personal Selling Results:
    • High-Performance Selling
    • The World-Class Marketer
    • Selling v. Marketing
  • Life-long Relationship:
    • Short/long term opportunities
    • Key players/priorities/politics
    • Areas of weakness/vulnerability
    • Economics of the business
  • Conducting a Relationship Audit:
    • Evaluating the Partnership
    • Account Contacts
    • Level of Trust
    • Sharing of information
    • Knowledge of Lifestyle/Social Contact.
  • What A Poor Relationship Manager looks like.
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos. Sep 26 - 28 Sep, 2018

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 125,000.00
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 Participants from Same Organization. Discount of 10% to 5 or More participants from Same Organization.
Related Courses
Financial Aspects of the Sales and Marketing Process Training: Finance for Sales and Marketing Professionals Financial Aspects of the Sales and Marketing Process Training: Finance for Sales and Marketing Professionals

3 days, 14 - 16 Nov, 2018 

2018-11-14 12:11:00
Lagos State, Nigeria

Tom Associates

Financial Aspects of the Sales and Marketing Process; Finance for Sales and Marketing Professional Training Objectives are: Learn the relevant language of basic accounts. Learn about the financial ...

Workforce Harmony and Excellent Collaboration Course Workforce Harmony and Excellent Collaboration Course

3 days, 28 - 30 Nov, 2018 

2018-11-28 12:11:00
Lagos State, Nigeria

Tom Associates

This programme is developed around Seven Key Collaboration Lessons for a harmonious workplace, namely: Avoid unreasonable or arbitrary positions Avoid letting prejudices show through Avoid ...

Business Acumen Master Class: Transformative Learning of How the Business Makes Money Business Acumen Master Class: Transformative Learning of How the Business Makes Money

3 days, 17 - 19 Oct, 2018 

2018-10-17 12:10:00
Lagos State, Nigeria

Tom Associates

Business Acumen is all about seeing the big picture and recognizing that all decisions no matter how small can have an effect on the bottom line. Therefore the focus of this course is to prepare ...

Customer Care Essentials Course Customer Care Essentials Course

3 days, 17 - 19 Oct, 2018 

2018-10-17 12:10:00
Lagos State, Nigeria

Tom Associates

The programme focuses on the organization’s employees attaining: Excellent responsiveness in serving customers Good service ethics Creativity that can lead to new service advancements ...