Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Relationship Management and Marketing Skills Course

By: Tom Associates Training  

Lagos State, Nigeria

26 - 28 Sep, 2018  3 days

Follow Event

  

NGN 125,000

This Relationship Management and Marketing training course will discuss the following:

Course Objectives

  • Gain high value-added contacts and businesses
  • Integrate selling techniques with relationship management strategies.
  • Align marketing strongly in all departments.
  • Track relationship market results.
  • Utilise marketing and relationship management skills for renewed advantage.

Programme Content

Day One

  • Why relationship marketing?
  • Marketing is everyone’s job
  • Account Strategy:
    • Account Mission Statement
    • Account Goals
    • Product Volumes
    • Revenue Targets
    • Resource Decision
  • Relationship Strategies:
    • Customer Targeting
    • Key Events
  • Measurement Guides to Assess Relational Depth
  • Working as a Team.

Day Two

  • Relationship Capabilities:
    • Profiling Key Businesses
    • Long Prospecting Cycles
    • Customer Service Cycle
  • Objectives of the Relationship Manager
  • Key Responsibilities of the Relationship Manager
  • Work Values of the Relationship Manager
  • Social Values of the Relationship Manager.

Day Three

  • Personal Selling Results:
    • High-Performance Selling
    • The World-Class Marketer
    • Selling v. Marketing
  • Life-long Relationship:
    • Short/long term opportunities
    • Key players/priorities/politics
    • Areas of weakness/vulnerability
    • Economics of the business
  • Conducting a Relationship Audit:
    • Evaluating the Partnership
    • Account Contacts
    • Level of Trust
    • Sharing of information
    • Knowledge of Lifestyle/Social Contact.
  • What A Poor Relationship Manager looks like.
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos. Sep 26 - 28 Sep, 2018

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 125,000.00
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 Participants from Same Organization. Discount of 10% to 5 or More participants from Same Organization.
Related Courses
Mastering Competitive Positioning, Blue Ocean Strategy and Value Chain Management Course Mastering Competitive Positioning, Blue Ocean Strategy and Value Chain Management Course

3 days, 21 - 23 Jan, 2019 

2019-01-21 12:01:00
Lagos State, Nigeria

Tom Associates Training

How does the management find a unique positioning, the “place” the organization should be in the industry? That is discovering a good strategy. In your arena of tough business rivalry, ...

Administrative Functions and Office Management Course Administrative Functions and Office Management Course

5 days, 02 - 06 Dec, 2019 

2019-12-02 12:12:00
Kwara State, Nigeria

Tom Associates Training

A training to deliver the requirements of Administrative Officers, so they are brought up-to-date with what is expected of them at all times. The contents will make administrative staff to be highly ...

Excessive Bank Charges Course: Calculation Techniques and Recovery Process Excessive Bank Charges Course: Calculation Techniques and Recovery Process

3 days, 25 - 27 Feb, 2019 

2019-02-25 12:02:00
Lagos State, Nigeria

Tom Associates Training

Most often, businesses do complain that accuracy of finance costs (Bank charges) to them is not clear or transparent.  The financial costs (bank charges) take prominence in amount in the annual ...

Leading with Emotional Intelligence Course Leading with Emotional Intelligence Course

3 days, 16 - 18 Jan, 2019 

2019-01-16 12:01:00
Lagos State, Nigeria

Tom Associates Training

In this Leadership with Emotional Intelligence training, managers participating will gain a better understanding of self-management and self-awareness for leadership acumen. This in turn ...