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Public Relations in the Oil and Gas Industry Course

By: Alpha Partners

Ghana

09 - 12 Oct, 2018  4 days

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USD 6,500

At the end of the Public Relations in the Oil and Gas Industry Course training participants will be able to:

  • Develop a problem-solving approach to match PR strategy to business objectives choosing channels and tactics to achieve business results
  • Examine the range of PR tools and techniques to select the best for your purpose
  • Plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results
  • Measure risk and plan to mitigate these risks
  • Understand how to generate and place stories in the media and achieve consistently favorable coverage

Content

The Complete PR/Communications Professional 

  • The role of Communications and PR in the oil and gas industries
  • Overview of the challenges facing the industry and its image/reputation
  • The Reputation managers - building and defending your brand
  • From local community to the regulators - identifying and classifying stakeholders
  • Identifying your target publics or audiences
  • From exploration to retail - engaging and marshalling your supply chain

Telling Your Story - and Getting it heard 

  • Setting SMART Objectives to meet your business needs
  • The psychology of persuasion
  • The power of storytelling - building your message house
  • Choosing channels to reach your target audience, the POEM acronym
  • Persuading and building relationships with the media
  • Social media and its power

The Power of Community - CSR in Action 

  • Identifying the issues that resonate - sentiment mining
  • Pressure groups and NGOs - how to involve them
  • Choosing your causes for PR crisis defense
  • Cause related development and brand building
  • Engaging and encouraging your staff, suppliers and customers
  • Social responsibility reporting

Crisis Avoidance and Crisis Management 

  • Environmental scanning, using SWOT and PEST analyses and scenarios
  • Advanced issue management
  • Building your crisis management plan and toolkit including ‘dark’ websites
  • Identifying and training media spokespeople
  • Planning and giving media interviews and briefing interviewees
  • Crisis handling and business recovery

Putting it All Together 

  • Media relations – maintaining your reputation across traditional and digital media
  • Planning, writing and distributing effective media releases
  • Developing your communications strategy
  • Informing, consulting and working with the ‘C’ suite
  • Using measurement to improve performance

For whom:

  • Accountants
  • Auditors
  • Asset Managers
  • Directors
  • Lawyers
  • Engineers
  • Others who perform related functions in Oil and Gas.

Training Methodology:

The Training Methodology: combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

SunLodge Hotel, Off Achimota - Circle Road Behind the Shell Filling Station at No. 76, 4th Road (Saxel Estates) Tesano – Accra, Ghana. Oct 09 - 12 Oct, 2018
USD 6,500.00(per participants to cover workshop literature and materials, executive bag, tea/coffee, lunch, photograph and certificate.)
(Convert Currency)

Chris Onwuasigwe, FCA – 08033045484 08033045484

Discount of 5% for 3-5 Participants from the Same Organization Discount of 10% for 6 and Above Number of Participants from the Same Organization
A distinguished team of facilitators who are eminently qualified professionals has been assembled to lead discussions in course of the workshop.
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