During a crisis, the media is often seen as the enemy. Most companies and organizations do not realize that adopting a strategy of working with the media can make managing the crisis a lot easier. Participants understand how the media operates in a crisis, how to proactively work with the media during a crisis, and how to communicate through the media to reach all key audiences and stakeholders. Participants also gain a solid grounding on how public information fits into the Incident Command System.
This course is designed for practical applications of crisis communication principles. This course will explain what communication problems look like, the different phases of crises, how to deal with them, and how to anticipate crises as part of conducting effective public relations program. It will also explain the role of a crisis communication team and teach you how to write a crisis communication plan. Most importantly, it will emphasize the value and importance of using social media in a crisis communication plan and in marketing. Through case studies, you will examine best practices that have worked for others. A diverse selection of resource materials will help guide and supplement your understanding for practical application. The overall goal of the course is to help develop your skills and abilities as part of a crisis management team to help an organization or company develop a credible and tested communication plan to effectively respond to a crisis.
Applicants are required to provide proof of successful completion of a university degree or two-year College Diploma (minimum) or equivalent in a related discipline, OR related work experience in emergency management.
Applicants who have not completed a university degree or college diploma may be considered based upon relevant emergency management work experience and/or post-secondary credits achieved. These applicants will be assessed individually.
Who Is Right For The Program
Program participants represent a spectrum of businesses and sectors, geographic regions and nationalities, and areas of expertise. The unifying theme is a broad base of employees and recognition of their critical role in Crisis Communication and Public Information Management.
Typical attendee might include:
- Corporate/organization leaders
- Heads of government agencies
- Consultants¨ Risk Managers - Crisis management team
- PR / media relations / communication team members
- Human Resources professionals - Attorneys and paralegals
- Plant/operations managers - Company spokespersons
- Individual participants are welcome; management teams are encouraged to attend
Because a diverse participant mix is an important part of every CPSPD Emergency Management program, we look for candidates who reflect a broad range of industries, functions, countries, and backgrounds to enrich the learning experience.
No payment is necessary until you have been accepted into CPSPD Emergency Management program. After admission notification, we will send you an invoice via email; payment is due within 30 days of the invoice date. If admission is within 30 days prior to the start of the program, payment is due upon receipt of the invoice. Payment is required prior to the program start date. We accept payment by company cheque, bank wire transfer, or credit card (Visa, MasterCard). Details are included on the program invoice.
If you need to cancel or defer participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Due to program demand and the volume of preprogram preparation, cancellations or deferrals received 14 to 30 days prior to the start of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment.
Although there are no formal educational requirements, admission is a selective process based on professional achievement and organizational responsibility. We look for professionals who have demonstrated emergency management talent and leadership potential.
CPSPD Emergency Management programs enrich both participants and their organizations, and require full commitment from each party.
We deliberately design our programs to encourage individual growth and to foster productive interaction among participants. For that reason, proficiency in written and spoken English is essential.
CPSPD must receive your application and any other required documents in order to prepare the application for review by the Admissions Committee.
The program will be delivered using the following methodologies: Lectures, discussions, syndicate work, Videos, case studies and exercises