A robust master class on content strategy and development will ensure delegates interact with their audience in different ways across all digital channels with relevant content. Delegates will be confident in developing your own content plan – This master class will provide delegates with the building blocks to ensure customer engagement is robustly built and maintained.
Who should attend?
This course is designed for anyone who is involved with the generation, development or delivery of digital content in the marketing strategy.
Delegates will gain knowledge and skills to:
- Planning content development and collection
- Partner with organizations in content sharing
- Understand how social media plays an important role in content marketing
- Know the basics of building a good content plan
- Measure its success and impact
- The rule of engagement in content development