Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Advanced Marketing for Today’s Business Course

By: Newways Consulting

Lagos State, Nigeria

10 - 12 Sep, 2019  3 days

Follow Event

  

NGN 135,000

Advanced Marketing builds on the principles and concepts taught in Marketing Principles. Participants  assume a managerial perspective in applying economic principles in marketing, analyzing operations needs, examining distribution and financial alternatives, managing marketing information, pricing products and services, developing product/service planning strategies, promoting products and services, purchasing, and professional sales. This course also deals with global marketing in that participants analyze marketing strategies employed in developed countries. versus those employed in other countries.

Course Outline

  • Conceiving, Developing, and Managing Products
  • The importance of new  products and why new   products fail
  • Cost-Based Pricing Vs. Demand-Based Pricing Techniques
  • To analyze sales-based, profit-based, and status quo-based pricing objectives, and to describe the role of a broad price policy
  • Developing a Target Market Strategy
  • To explain and contrast undifferentiated marketing (mass marketing), concentrated marketing, and differentiated marketing (multiple segmentation)
  • To discuss the special considerations in the marketing of services
  • To distinguish between nonprofit and profit-oriented marketing
  • Global Marketing and Advertising
  • Factors that Affect International Sales Promotion
Lagos Sep 10 - 12 Sep, 2019
NGN 135,000.00
(Convert Currency)

Dr Chris Egbu +2348023194131

Organisation sponsoring more than 2 staff will get 10% discount.
Related Courses
Essential Office Skills for PA’S, Secretaries and Office Support Staff Course Essential Office Skills for PA’S, Secretaries and Office Support Staff Course

3 days, 17 - 19 Sep, 2019 

2019-09-17 12:09:00
Lagos State, Nigeria

Newways Consulting

The role of a PA and executive secretary is crucial in supporting and guiding key individuals within an organisation. They are responsible for organising, co-ordinating and managing both the ...

Complaints Avoidance Course Complaints Avoidance Course

3 days, 12 - 14 Nov, 2019 

2019-11-12 12:11:00
Abuja FCT, Nigeria

Newways Consulting

This is a practical course aimed at all those dealing with complaints. It looks at the causes of client complaints, why complaints arise, how client concerns or complaints are first ...

Business Development Skills Course Business Development Skills Course

4 days, 14 - 17 May, 2019 

2019-05-14 12:05:00
Lagos State, Nigeria

Newways Consulting

This programme will provide the skills for delegates to be able to recognise opportunities to develop their network of contact points and new business prospects. It will provide the skills set to ...

Creativity, Critical Thinking  and Problem Solving Course Creativity, Critical Thinking and Problem Solving Course

3 days, 19 - 21 Mar, 2019 

2019-03-19 12:03:00
Abuja FCT, Nigeria

Newways Consulting

We are continuously confronted with problems that require us to take decisions. Most decisions are reached without requiring any complex decision-making process: We’re hungry? We decide to eat. ...