Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Advanced Marketing for Today’s Business Course

By: Newways Consulting

Lagos State, Nigeria

05 - 07 Jul, 2022  3 days

Follow Event

  

NGN 145,000

Venue: Abuja

Other Dates

Venue Date Fee  
Lagos, State, Nigeria 04 - 06 Oct, 2022 NGN145000

Advanced Marketing builds on the principles and concepts taught in Marketing Principles. Participants  assume a managerial perspective in applying economic principles in marketing, analyzing operations needs, examining distribution and financial alternatives, managing marketing information, pricing products and services, developing product/service planning strategies, promoting products and services, purchasing, and professional sales. This course also deals with global marketing in that participants analyze marketing strategies employed in developed countries. versus those employed in other countries.

Course Outline

  • Conceiving, Developing, and Managing Products
  • The importance of new  products and why new   products fail
  • Cost-Based Pricing Vs. Demand-Based Pricing Techniques
  • To analyze sales-based, profit-based, and status quo-based pricing objectives, and to describe the role of a broad price policy
  • Developing a Target Market Strategy
  • To explain and contrast undifferentiated marketing (mass marketing), concentrated marketing, and differentiated marketing (multiple segmentation)
  • To discuss the special considerations in the marketing of services
  • To distinguish between nonprofit and profit-oriented marketing
  • Global Marketing and Advertising
  • Factors that Affect International Sales Promotion
Abuja Jul 05 - 07 Jul, 2022
Lagos, State, Nigeria 04 - 06 Oct, 2022
NGN 145,000.00
(Convert Currency)

Dr Chris Egbu +2348023194131

Organisation sponsoring more than 2 staff will get 10% discount.

Related Courses

Writing a Business Plan Workshop Writing a Business Plan Workshop

3 days, 12 - 14 Jul, 2022 

2022-07-12 12:07:00 2022-07-12 12:07:00
Lagos State, Nigeria

Newways Consulting

This workshop will help participants know how to: Research and analyze the individual components needed for a business plan Apply skills to create a business plan for different audiences, including ...

Time and Task Management for Effective Performance Course Time and Task Management for Effective Performance Course

3 days, 06 - 08 Sep, 2022 

2022-09-06 12:09:00 2022-09-06 12:09:00
Lagos State, Nigeria

Newways Consulting

Time and Task Management training will equip your employees with the tools, knowledge, insights and skills to make them more effective and productive. This course was designed to develop ...

Managing Safety in the Workplace Training Managing Safety in the Workplace Training

4 days, 13 - 16 Sep, 2022 

2022-09-13 12:09:00 2022-09-13 12:09:00
State, Nigeria

Newways Consulting

Workplace safety is the responsibility of everyone in an organization. Companies have legal obligations to meet certain safety requirements, but many go further than the minimum obligations. Safety ...

Training the Trainer Course Training the Trainer Course

4 days, 02 - 05 Aug, 2022 

2022-08-02 12:08:00 2022-08-02 12:08:00
Lagos State, Nigeria

Newways Consulting

This course provides a thorough grounding in the principles of professional training. It defines ‘learning’ and ‘training’; provides an understanding of the theories to help ...