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Actionable Strategies in Business to Business Marketing Course

By: Newways Consulting

Abuja FCT, Nigeria

15 - 17 Oct, 2019  3 days

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NGN 195,000

Venue: Abuja

Participants examine the importance and impact of marketing products and services to other businesses and organizations in the economy, the unique nature of business customer's needs, and the different marketing strategies that can be employed to meet those needs. Topics include exploring business markets and business marketing; creating value for business customers; designing product and channel strategies; establishing strong communications; building strong sales and pricing; and managing programs and customers.

Objectives

After successfully completing this course, you will be able to:

  • Describe the applications, challenges and the dynamic environment of B2B marketing, including the unique nature of organizational buying behaviour.
  • Design strategies and structures to effectively serve the B2B market.
  • Apply a systematic approach to problem solving and decision making in business marketing organizations through the use of case studies.
  • Develop a business marketing plan for a real local company that mainly targets business customers.

Course Outline:

  • Business and Consumer Marketing:  A Contrast
  • The Business Marketing Channel
  • To  examine recent trends in industrial  distribution
  • Managing the Industrial Pricing Function
  • The Industrial Pricing Process
  • Organizational Buying Behavior
  • Forces Shaping Organizational Buying Behavior
  • Organizational Demand Analysis
  • Different approaches for calculating market and sales potentials
Abuja Oct 15 - 17 Oct, 2019
NGN 195,000.00(The program fees covers tuition, Course Materials, Tea/Coffee and Break, Lunch, Bag, Certificate of participation and administration)
(Convert Currency)

Dr Chris Egbu +2348023194131

Organisation sponsoring more than two staff will get 20% discount and Payment before two weeks to event date attracts 5% discount
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