Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Actionable Strategies in Business to Business Marketing Course

By: Newways Consulting

State, Nigeria

26 - 29 May, 2020  4 days

Follow Event

  

NGN 195,000

Venue: Lagos

Other Dates

Venue Date Fee  
Abuja, Lagos State, Nigeria 07 - 10 Jul, 2020 NGN195000
Abuja, Lagos State, Nigeria 06 - 09 Oct, 2020 NGN195000

Participants examine the importance and impact of marketing products and services to other businesses and organizations in the economy, the unique nature of business customer's needs, and the different marketing strategies that can be employed to meet those needs. Topics include exploring business markets and business marketing; creating value for business customers; designing product and channel strategies; establishing strong communications; building strong sales and pricing; and managing programs and customers.

Objectives

After successfully completing this course, you will be able to:

  • Describe the applications, challenges and the dynamic environment of B2B marketing, including the unique nature of organizational buying behaviour.
  • Design strategies and structures to effectively serve the B2B market.
  • Apply a systematic approach to problem solving and decision making in business marketing organizations through the use of case studies.
  • Develop a business marketing plan for a real local company that mainly targets business customers.

Course Outline:

  • Business and Consumer Marketing:  A Contrast
  • The Business Marketing Channel
  • To  examine recent trends in industrial  distribution
  • Managing the Industrial Pricing Function
  • The Industrial Pricing Process
  • Organizational Buying Behavior
  • Forces Shaping Organizational Buying Behavior
  • Organizational Demand Analysis
  • Different approaches for calculating market and sales potentials
Lagos May 26 - 29 May, 2020
Abuja, Lagos State, Nigeria 07 - 10 Jul, 2020
Abuja, Lagos State, Nigeria 06 - 09 Oct, 2020
NGN 195,000.00(The program fees covers tuition, Course Materials, Tea/Coffee and Break, Lunch, Bag, Certificate of participation and administration)
(Convert Currency)

Dr Chris Egbu +2348023194131

Organisation sponsoring more than two staff will get 20% discount and Payment before two weeks to event date attracts 5% discount
Related Courses
Winning in Business to Business Marketing  Course Winning in Business to Business Marketing Course

3 days, 02 - 04 Jun, 2020 

2020-06-02 12:06:00
Lagos State, Nigeria

Newways Consulting

The course provides Participants insight into the unique features of understanding, creating and delivering value in business-to-business markets. Participants are able to use frameworks and ...

New Human Resource Tools, Skills and Management Techniques Course New Human Resource Tools, Skills and Management Techniques Course

3 days, 20 - 22 Oct, 2020 

2020-10-20 12:10:00
Lagos State, Nigeria

Newways Consulting

HR managers and oļ¬ƒcers are constantly requested to expand their existing knowledge and skill set. This course has been developed to enrich the HR professional's knowledge in the areas of ...

Techniques for Implementing Anti-Money Laundering Schemes Course Techniques for Implementing Anti-Money Laundering Schemes Course

3 days, 07 - 09 Jul, 2020 

2020-07-07 12:07:00
Abuja FCT, Nigeria

Newways Consulting

This course provides a comprehensive and practical analysis of Money Laundering schemes, Anti-Money Laundering legislation, and counter-measure techniques and implementation. Participants will learn ...

Advanced Performance and Financial Health Analysis for Financial Institutions Course Advanced Performance and Financial Health Analysis for Financial Institutions Course

4 days, 11 - 14 Aug, 2020 

2020-08-11 12:08:00
Lagos State, Nigeria

Newways Consulting

This course brings together the key elements of financial statement analysis to help participants improve their financial analysis skills, enable them to ask the right questions, see the real risks ...