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Winning in Business to Business Marketing Course

By: Newways Consulting

Lagos State, Nigeria

14 - 16 Apr, 2020  3 days

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NGN 135,000

Venue: Lagos

The course provides Participants insight into the unique features of understanding, creating and delivering value in business-to-business markets. Participants are able to use frameworks and conceptual tools when analyzing business market opportunities and organizational buying behavior as well as formulating business marketing strategy. Participants can apply all this knowledge to analyze and solve practical management problems in business-to-business environment.

Course Outline

The course provides Participants insight into the unique features of understanding, creating and delivering value in business-to-business markets. Participants are able to use frameworks and conceptual tools when analyzing business market opportunities and organizational buying behavior as well as formulating business marketing strategy. Participants can apply all this knowledge to analyze and solve practical management problems in business-to-business environment.

Course Outline

  • B2B Promotional Planning
  • How to Sell Present Customers Additional Units and Get Non Customers To Become Customers.
  • Factors in Developing Promotion Mix Strategies
  • Creativity and Innovation Beyond Brainstorming Sessions
  • Designing and Managing Services for  organizational consumers
  • Improving Service Differentiation, Quality, andProductivity
  • Consultative Selling, relationship servicing
  • Developing New Market Offerings
  • Diffusion and Adaption of New Products
  • E Commerce Strategies for Business Markets
  • To show how to develop an Internet marketing strategy
  • B2B Promotional Planning
  • How to Sell Present Customers Additional Units and Get Non Customers To Become Customers.
  • Factors in Developing Promotion Mix Strategies
  • Creativity andInnovation Beyond Brainstorming Sessions
  • Designing and Managing Services for  organizational consumers
  • Improving Service Differentiation, Quality, and Productivity
  • Developing New Market Offerings
  • Diffusion and Adaption of New Products
  • E Commerce Strategies for Business Markets
  • To show how to develop an Internet marketing strategy
Lagos Apr 14 - 16 Apr, 2020
NGN 135,000.00(The program fees covers tuition, Course Materials, Tea/Coffee and Break, Lunch, Bag, Certificate of participation and administration)
(Convert Currency)

Dr Chris Egbu +2348023194131

Organisation sponsoring more than 2 staff will get 10% discount.
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