This course enables your crisis teams to competently prepare a plan of action before a crisis happens. It gives the perfect roadmap to manage VIP stakeholders so that the company can speedily and effectively maintain or restore reputation and business continuity. In a global social media and news environment, caution is necessary to avoid becoming a negative case study.
The course focuses on the essential skills and knowledge consistent with competent crisis management best practice. It identifies the critically important issues that can grow into a crisis, and how that in turn affects reputation and shareholders. Teams will be enabled to learn how to competently manage people and resources before, during and after a crisis.
Who Should Attend
Anyone and everyone in the company team who handles communications that may become high risk must be on this course. The course is flexible in length depending on the delegate profile. It can be adapted for foundational, intermediate or senior professionals. If a specific sector focus is required, the trainer will adjust the content and case studies to suit the sector. This course is able to be adjusted for 1 to1 sessions or taught on site to PR departments during their working day.
Delegates will gain knowledge and skills to:
- Identify those factors and issues that have the potential to become a crises
- Build strong relationships with stakeholders and media before a crisis happens
- Control immediate reaction to crisis
- Integrate communications and management tasks during the crisis
- Plan and manage communications during and after a crisis
- Understand the Golden Rules of Reputation
Key Course Highlights
- Interrogate real crisis and reputation case studies: worst and the best practise examples
- Understand the exact way to prepare teams ahead of an unknown crisis
- Learn to restore good order as fast as possible
- What to say and how to say it for a global audience
- Explore new discoveries for communication during and after a crisis
- Practice exactly how to evaluate corporate teams after a crisis