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Effective Public Affairs Management Course


United Arab Emirates

04 - 08 Nov, 2019  5 days

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USD 4,500

Venue: Dubai

Public Affairs is about more than just lobbying politicians. At its heart is the ability to understand politics, decision-making, government infrastructure and policy making. Corporates need to know what makes the media tick and how this impacts on politicians. Public Affairs is about understanding the society in which the corporation operates. It is about influencing laws and governments in favour of the corporation’s sustainability and to ensure a real understanding of its needs and the needs of the key stakeholders.

Who Should Attend

Anyone and everyone in a company team who interacts or who is affected by politics, politicians, legal issues and who needs therefore to engage with legislators, MPs and other government bodies should attend this course. The course is flexible in length depending on the delegate profile. It can be adapted for foundational, intermediate or senior professionals. If a particular sector focus is required, the trainer will adjust the content and case studies to suit the sector. This course is able to be adjusted for 1to1 sessions or taught on site to Public Relations or Public Affairs Departments during their working day.

Course Outcomes
Delegates will gain knowledge and skills to:

  • Explore the definition of Public Affairs and best practice modern case studies
  • Understand the fundamentals of Public Affairs in a  modern context
  • Deliver an effective Public Affairs strategy programme
  • Discover options and utilise mainstream, mobile and social media available for wide coverage and support from the public
  • Apply use of the internet world to Public Affairs
  • Learn how to measure effectiveness in Public Affairs

Key Course Highlights

  • Understand the importance of achieving success through the use of Public Affairs
  • Learn about the tricky aspects of public affairs and how to manage them perfectly
  • Examine the communication options and deploy and what will work best with politicians, civil servants and/or legislators
  • Discuss the principles of protocol and how they vary from country to country
  • Enjoy debating in teams exactly how to overcome opposition to your requests
  • Explore effective lobbying case studies and award winning campaigns that gave effective results for corporations
Dubai Nov 04 - 08 Nov, 2019
USD 4,500.00(5 days)
USD 8,500.00(10 days)
(Convert Currency)

Murphy Unuakhe 09056761232

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