Effective Selling Skills For Optimal Results Course

Knowledge and techniques to equip the sales force meet and exceed targets. This is a dynamic and highly informative programme that covers Selling, Negotiation and Relationship Management.  

This course is designed to provide participants with the essential techniques and strategies to understand the sales process and how to overcome objections so that they will close more sales and exceed your targets.

This training programme teaches basic selling skills. It introduces participants to tools and techniques for selling, in a way that makes it easy for buyers to buy. It’s designed to build confidence when making the initial contact with the potential client or customer.

To underpin our sales training, we help participants to understand the psychology and principles of buying and selling.  

Course Content

• Objectives of Selling  
• Qualities of a good salesperson  
• Sales process: Preparation, Meeting, Closing and Follow-up  
• Sales Cycle and finding new clients  
• The Psychological factors of Selling  
• Difference between Marketing and Sales  
• Marketing, Branding and Internet Technology  
• The Role of Company Culture  
• Defining methods of Successful Selling  
• Effective Negotiation Skills  
• Concessions  
• Basic and Effective Communication Skills  
• Creating lasting Rapport; Why people buy  
• Networking (Business and Social)  
• Personality Types  
• Relationship Management 

Upon completion of this program, participants will be able to:

• Understand the qualities of selling and a good salesperson.
• Differentiate the difference between marketing and sales and also know how to brand their service or product through the use of internet technology.
• Effectively negotiate in relation to the principles of buying and selling.
• Apply methods of successful selling to their business.