Product Development and Management Training

The program is designed to enhance each participant's skill set, and provide a high degree of expertise in successful review, analysis and improvement of a product or product line to assure ongoing profitable growth and market positioning.

Delegates of Product Development and Management Course will benefit  the following:

• Understanding of complete product development process
• Understand how to build products with sustainable competitive advantage
• Learn to priorities new product ideas based on business strategic alignment, return on investments and ability to execute.
• Deliver new product developments on time and how to manage a team (or virtual team) of project resources and multiple business units’ stakeholders
• Learn how to conduct a detailed project financial analysis, how to develop value and market-based product pricing and how to develop product cost models and product forecasts
• Six Broad Competencies Addressed in the Training are:
• Identify and analyses the strategic elements of product development processes.
• Develop a product innovation charter.
• Apply idea generation techniques, and
• Create and test viable product concepts using appropriate assessment techniques.
• Assess the challenges and opportunities associated with the launch of new products
• Propose a framework suitable for the management of a new product development process.

Date: 6-8 Jan, 16-18 March, 1-3 April, 28-30 Sept, 2020

Contents

Day 1

• Strategy and planning: Define your strategic objectives, understand your own value position        
• Define your market: Market size, market demand and market share        
• Strategic market assessment: Market attractiveness and competitive advantage
• Development options: Create or outsource, partner selection criteria, operational models             
• Value creation and product feature selection: Customer needs and key product features identification using Kano method    
• Market segmentation: Needs based market segmentation           
• Competitor analysis: Industry analysis, competitor analysis, competitive advantage          

Day 2

• Concept development and ideas screening: Idea and concept development, project screening and prioritization     
• Feasibility study How to conduct a feasibility study           
• High level project planning: Project resources, project management        
• Business case: Business case structure and writing           
• Financial analysis: Detailed project financial analysis, cost factors, revenue factors            
• Product pricing  Value based product pricing       
• Cost modelling and forecasting  Cost model development and product forecasting   

Day 3         

• Product and business requirements: Business and product requirements documents structure and sample PRD               
• Detailed project management plan: Project integration management, scope management, time management, cost, communications, risk, procurement, quality        

• Product solution definition and design:  Detailed product design including product description, marketing plan, product features, commercials, service levels          
• Business process design Quoting and ordering process, implementation, support, billing 

Day 4

• Technical solution architecture: Functional model, data model, vendor evaluation, bench testing, ensuring design quality   
• OSS/BSS: Architecture considerations    
• Design tools and tips: POC, ITIL, solution architecture templates
• Finalizing product build  Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms…   
• Technical solution build Finals processes, technical guide, OSS/BSS           
• PRT / ORT: Product readiness testing (technical, commercial, and operational) 

Day 5    

• Product launch: Launch activities, presentations
• Product lifecycle: Performance management and reporting         
• Other tools and tips: Leadership and staff choice, portfolio planning, marketing planning and budget