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Activation Marketing Master Class

By: Tom Associates Training  

Lagos State, Nigeria

13 - 15 Feb, 2019  3 days

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NGN 125,000

This Activation Marketing Master Class will discuss the following:

Course Contents

Day One

Arousing Consumer Demand Successfully

  • Promote new brands
  • Revitalize fading brands 
  • Marketing Activation lifecycle

Beyond Reaching Consumers

  • Consumer blast
  • Trade blast

Conversion

  • Get consumers to take that final step

Tactics

  • On-trend options
  • On-target options
  • Savings! 
  • Prizes! 
  • Free Delivery! 
  • Tie-ins
  • A drive to website

In-Store Promo

  • Visibility
  • Merchandisers

Special Displays

  • On-pack
  • Special displays

Day Two

Valuable Trade-side Partners

  • Wholesalers, dealers, retailers
  • Incentives to get on board
  • Recognition programmes for top performers
  • Road Shows and Mobile Promos
  • Working with Smart Promotion Agency
  • Activation Work Plans

Day Three

  • Social Media
  • Performance Measurement Criteria
5/7 Alade Lawal Street, off Ikorodu Road, Anthony Village, Lagos Feb 13 - 15 Feb, 2019

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 125,000.00(VAT Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

3 – 4 participants: 5% discount 5 or more participants: 10% discount
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