Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Codes of Superior Marketing Course

By: Tom Associates Training  

Lagos State, Nigeria

26 - 27 Feb, 2019  2 day

Follow Event

  

NGN 105,000

Superior Marketing is not a game for amateurs. Do not make marketing mistakes. Companies that make them waste money. Not just that, competition runs off with their business.

How do you avoid making mistakes in the first place? The easy answer is to make sure your marketing programmes conform with Codes of Superior Marketing.

There are Laws of Nature. There are Laws of Leadership. There are Laws of Gravity which no plane that must fly cannot defy. In the same vein, there are obvious Laws which Superior Marketing must be in tune with. They are presented in this course - the basic laws that govern success and failure in the marketplace.

Course Contents

The Upper Code

  • Marketing for the Head
  • Marketing for the Heart
  • Marketing for the Privates

Leadership Code

  • Being "First-in-Category" is Superior
  • Being "Better" comes next.

Positioning Code

  • Being "First-in-the-Mind" is Superior
  • Being "First-in-the-Market" comes next.

Perception Code

  • Being "Perceived Best" is Superior
  • Being "Best" comes next.

Focusing Code

  • "Narrowing the Focus" is the ultimate marketing sacrifice
  • "Halo Effect" is the ultimate benefit.

Ladder Code

  • Right strategies for the "No.2"
  • Proper routes for "No.3".

The "4-2-1" Code

  • Share of Brand Above You
  • Share of Brand Below You

Interest Code

  • "High-Interest" products
  • "Low Interest" products.

Military Model Code

  • Defensive
  • Offensive
  • Flanking
  • Guerilla.

David vs Goliath Code

  • The Cola fable
  • Weakness must be acknowledged.

Sales Promotion Code

  • Promo as a Stimulant
  • Promo as a Depressant

Disruption Code

  • Strike a line of least expectation
  • Speed is a competitive weapon.

Unpredictability Code

  • Get set for competitor reaction
  • There can be luck: Pray for it.
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Feb 26 - 27 Feb, 2019

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 105,000.00(VAT Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
NST PPC Advert
Related Courses
Business Presentation and Persuasive Public Speaking Skills Course Business Presentation and Persuasive Public Speaking Skills Course

3 days, 25 - 27 Feb, 2019 

2019-02-25 12:02:00
State, Nigeria

Tom Associates Training

Programme Description The training addresses sales presentation proposals presentation reports presentation. Participants also practice technical lecture special speaking situation (e.g. post-dinner ...

Leading with Emotional Intelligence Course Leading with Emotional Intelligence Course

3 days, 15 - 17 Jul, 2019 

2019-07-15 12:07:00
Lagos State, Nigeria

Tom Associates Training

In this Leadership with Emotional Intelligence training, managers participating will gain a better understanding of self-management and self-awareness for leadership acumen. This in turn ...

Making your Business Blossom in a Suppressive Market: Groundbreaking Action Plans for Cutting-Edge Companies Making your Business Blossom in a Suppressive Market: Groundbreaking Action Plans for Cutting-Edge Companies

4 days, 15 - 18 Apr, 2019 

2019-04-15 12:04:00
Lagos State, Nigeria

Tom Associates Training

This courses teaches pungent lessons to any business that will successfully wade through a period when its counterparts are experiencing comatose: How much time managers spend on problem definition, ...

Powerful Leadership Communication and Influence Management Course Powerful Leadership Communication and Influence Management Course

5 days, 11 - 15 Mar, 2019 

2019-03-11 12:03:00
Lagos State, Nigeria

Tom Associates Training

Powerful communication is the key to effective leadership. This is a five-day practical ways for workplace communication in a variety of ways that senior officials should master if they plan to ...