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Codes of Superior Marketing Course

By: Tom Associates Training  

Lagos State, Nigeria

26 - 27 Feb, 2019  2 day

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NGN 105,000

Superior Marketing is not a game for amateurs. Do not make marketing mistakes. Companies that make them waste money. Not just that, competition runs off with their business.

How do you avoid making mistakes in the first place? The easy answer is to make sure your marketing programmes conform with Codes of Superior Marketing.

There are Laws of Nature. There are Laws of Leadership. There are Laws of Gravity which no plane that must fly cannot defy. In the same vein, there are obvious Laws which Superior Marketing must be in tune with. They are presented in this course - the basic laws that govern success and failure in the marketplace.

Course Contents

The Upper Code

  • Marketing for the Head
  • Marketing for the Heart
  • Marketing for the Privates

Leadership Code

  • Being "First-in-Category" is Superior
  • Being "Better" comes next.

Positioning Code

  • Being "First-in-the-Mind" is Superior
  • Being "First-in-the-Market" comes next.

Perception Code

  • Being "Perceived Best" is Superior
  • Being "Best" comes next.

Focusing Code

  • "Narrowing the Focus" is the ultimate marketing sacrifice
  • "Halo Effect" is the ultimate benefit.

Ladder Code

  • Right strategies for the "No.2"
  • Proper routes for "No.3".

The "4-2-1" Code

  • Share of Brand Above You
  • Share of Brand Below You

Interest Code

  • "High-Interest" products
  • "Low Interest" products.

Military Model Code

  • Defensive
  • Offensive
  • Flanking
  • Guerilla.

David vs Goliath Code

  • The Cola fable
  • Weakness must be acknowledged.

Sales Promotion Code

  • Promo as a Stimulant
  • Promo as a Depressant

Disruption Code

  • Strike a line of least expectation
  • Speed is a competitive weapon.

Unpredictability Code

  • Get set for competitor reaction
  • There can be luck: Pray for it.
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Feb 26 - 27 Feb, 2019

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 105,000.00(VAT Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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