Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Public Relations Professional Course

By: Alpha Partners

Lagos State, Nigeria

12 - 15 Mar, 2019  4 days

Follow Event

  

NGN 150,000

At the end of this workshop participants will be able to:

  • Set Corporate Affairs in its strategic anticipatory and effective context
  • Develop an understanding of stakeholder programmes for regular, focused communication activities
  • Examine the development of Corporate Affairs tools
  • Understand how to develop and coordinate strategy, plans and tactics
  • Evaluate the use of research.
  • Identify the journey from where they are to where they want to be
  • Develop programmes for regular and effective relationship building
  • Manage reputation locally, nationally and globally
  • Measure attitudes and behaviours to prove the benefits for your organisation

Content:

The Power of Communication

  • Welcome and introductions
  • Programme overview, design and options
  • Opening exercise: goal setting
  • The Big Picture: overview and PR strategy
  • When Public Relations should be used
  • Corporate identity and image: establishing a positive image and identity
  • Becoming a neighbour of choice: external reputation management
  • Leaders’ role in managing communications

From the Inside Out: Crafting Consistent Messages

  • The expectations of employees and employers
  • Understanding audiences: segmenting and prioritising
  • Plotting the stakeholder communication journey
  • Getting the message out to audiences
  • Storytelling: creating an unfolding story people pay attention to
  • Empowering employees through social media
  • Steps for creating clear content that has impact
  • Developing trust and credibility with senior leaders

Risks and Threats: Their Identification and Management

  • Planning for the unexpected
  • Using communication activities to manage risk to reputation
  • Repairing a damaged reputation
  • Identifying opinion formers and influencers
  • Engaging with key decision makers
  • Principles for building sustainable relationships with decision makers and influencers
  • VIP and political contact programmes
  • Monitoring political activities

Corporate Communications/PR in the Corporate Mix

  • Media Relations best practices
  • Effective event management
  • Developing a crisis management toolkit
  • Hosting VIP visits
  • Protocol in practice
  • Financial PR activities and roles
  • Multinational and global communication challenges

Powerful and Persuasive Planning

  • 10 stages of PR planning
  • Using market research to plan PR activities
  • Developing measurable objectives for activities
  • Identifying core messages
  • Developing practical communication toolkits
  • Creating a schedule of PR activities
  • Measuring outputs, outcomes and value

For Whom: Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

Training Methodology

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos. Mar 12 - 15 Mar, 2019
NGN 150,000.00(The Workshop fee is N150,000.00 (One Hundred and Fifty Thousand Naira) only per participant to cover workshop literature and materials, executive bag, tea/coffee, lunch, photograph and certificate.)
(Convert Currency)

Chris Onwuasigwe, FCA – 08033045484 08033045484

5% discount for 3-5 participants and 10% discount for 6 and above number of participants from the same organization.
A distinguished team of facilitators who are eminently qualified professionals has been assembled to lead discussions in course of the workshop.
Related Courses
Best Practice in Accounts Payable and Accounts Receivable Workshop Best Practice in Accounts Payable and Accounts Receivable Workshop

4 days, 19 - 22 Nov, 2019 

2019-11-19 12:11:00
Lagos State, Nigeria

Alpha Partners

In this workshop, you will learn how to account for and manage receivables and payables.  For the receivables, you will learn how to calculate a bad debt provision amount based on a company ...

Introduction to Hotel Revenue Management Course Introduction to Hotel Revenue Management Course

4 days, 03 - 06 Sep, 2019 

2019-09-03 12:09:00
Lagos State, Nigeria

Alpha Partners

An introduction to revenue management as a systematic process designed to increase revenue by leveraging tools designed to manage length-of-stay and apply effective pricing strategies. Implementing a ...

IT Relationship Management: Aligning IT with the Business Workshop IT Relationship Management: Aligning IT with the Business Workshop

4 days, 08 - 11 Oct, 2019 

2019-10-08 12:10:00
Lagos State, Nigeria

Alpha Partners

You will learn how to: Build a strong alignment between IT and the business Plan a strategy that positions you as a trusted IT advisor to key stakeholders Choose IT projects that build trust and ...

Budgeting, Cost Control and Financial Reporting in Oil and Gas Sector Course Budgeting, Cost Control and Financial Reporting in Oil and Gas Sector Course

4 days, 28 - 31 May, 2019 

2019-05-28 12:05:00
Lagos State, Nigeria

Alpha Partners

At this workshop, we expect participants to be engaged in such detailed workings of the upstream, and downstream sectors of the petroleum industry such that their knowledge of the practices and the ...